Steak ‘n Shake has purchased $10 million in Bitcoin, marking a significant escalation in its strategy to transform fast-food revenues into a corporate cryptocurrency treasury. The acquisition marks the latest phase of the 90-year-old chain’s “Bitcoin-to-Burger” initiative, a financial pivot that converts operational cash flow directly into digital assets. Steak ‘n Shake Claims Bitcoin Strategy Drove ‘Best in Industry’ Growth in 2025 The program, launched in May 2025, integrates digital asset accumulation into the company’s daily operations. By accepting Bitcoin payments and marketing directly to the crypto demographic, the chain aims to modernize its capital structure
source: https://beincrypto.com/steak-n-shake-buys-10-million-bitcoin/