Mattel Acquires NetEase's Stake in Mobile Gaming Joint Venture

Mattel has announced its acquisition of NetEase's stake in their joint venture, which produces the popular mobile games 'Uno!' and 'Skip-Bo Mobile.' Bloomberg posted on X, highlighting the strategic move by Mattel to strengthen its position in the mobile gaming market. This acquisition is part of Mattel's broader strategy to expand its digital gaming portfolio and capitalize on the growing demand for mobile entertainment. The joint venture has been successful in bringing these classic card games to digital platforms, attracting a wide audience of mobile gamers. By taking full control, Mattel aims to enhance its digital offerings and further engage with its global customer base. The financial details of the transaction have not been disclosed. This move aligns with Mattel's ongoing efforts to diversify its product range and adapt to changing consumer preferences in the digital age.