Greenlane Holdings Appoints Jason Hitchcock as CEO to Enhance Digital Asset Strategy

Greenlane Holdings has announced the appointment of Jason Hitchcock as its Chief Executive Officer, effective February 18, 2026. According to Foresight News, Hitchcock brings over 15 years of experience as a technology executive, having driven revenue growth in SaaS, blockchain infrastructure, and decentralized finance sectors. His leadership is expected to advance Greenlane's digital asset financial strategy focused on Berachain, integrating rigorous capital allocation with active ecosystem participation through validator node operations, staking, and liquidity provision. Previously, Hitchcock served as the Head of Business Development at thirdweb, where he developed enterprise market strategies and implemented projects across more than 150 blockchain networks, promoting the adoption of developer tools for Web3 startups. Before this role, he held senior business development and partnership positions at Twitch and Bebo, contributing to platform growth in high-scale digital environments. Notably, as a founding team member at Bebo, he played a significant role in the company's acquisition by Twitch.