London-based luxury ride-hailing service Wheely has officially launched in the United States, aiming to cater to executives and affluent individuals. Bloomberg posted on X, highlighting the company's unique approach of employing discreet drivers who are required to sign non-disclosure agreements. Wheely's entry into the U.S. market marks a significant expansion for the company, which has been known for its high-end services in Europe. The app is designed to offer a premium experience, focusing on privacy and exclusivity for its clientele. This move is expected to intensify competition in the luxury transportation sector, as Wheely seeks to establish itself among the elite options available to American consumers.