Pop Mart Plans Global Expansion with LABUBU Character

Pop Mart (09992.HK) held its 2025 annual performance conference this afternoon. According to Jin10, Chief Operating Officer Si De announced that the popular LABUBU character will continue its global tour, making an appearance at the World Cup in June and participating in the 100th Macy's Thanksgiving Day Parade in the United States at the end of the year. In terms of long-term planning, LABUBU is set to expand into various content formats, including picture books and films, which are currently in the preparation stage. Pop Mart's Chairman and CEO, Wang Ning, stated at the conference that the company aims for a growth rate of no less than 20% in 2026.