Global Smartphone Shipments Reach 298.5 Million Units in Q1 2026

Global smartphone shipments reached 298.5 million units in the first quarter of 2026, marking a 1% year-on-year increase, according to Jin10. Omdia's latest data indicates that leading manufacturers like Samsung and Apple have proactively increased channel distribution in anticipation of rising memory and component costs. This strategy has resulted in better-than-expected overall sales performance for the industry. The imbalance between supply and demand may lead to more significant market adjustments in the second quarter and the latter half of 2026.