Apple Considers Acquisition of Perplexity AI to Enhance Search Engine Capabilities

According to BlockBeats, Apple executives are reportedly discussing the potential acquisition of Perplexity AI, which could bolster the development of an AI-based search engine. If the acquisition does not proceed, Apple plans to integrate Perplexity as a search engine option within its Safari browser. Previously, Meta, led by Mark Zuckerberg, abandoned negotiations to acquire Perplexity and instead invested approximately $14 billion in Scale AI, acquiring a 49% stake.