Nike Quietly Exits NFTs as Digital Art Demand Continues to Fade

Nike has reportedly sold its NFT and virtual products subsidiary RTFKT, marking a full exit from one of its most ambitious Web3 initiatives as interest in digital collectibles continues to decline. According to reports, the transaction was completed quietly in December 2025, with neither the buyer nor the financial terms disclosed. source: https://www.ethnews.com/nike-quietly-exits-nfts-as-digital-art-demand-continues-to-fade/