On Holding AG has inaugurated a new factory in South Korea, utilizing robotic technology to produce high-end running shoes. Bloomberg posted on X, highlighting the company's innovative approach to manufacturing. This move is part of On Holding AG's strategy to enhance production efficiency and meet the growing demand for premium athletic footwear. The factory's advanced automation is expected to streamline operations and reduce production time, positioning the company to better compete in the global market. The decision to establish the facility in South Korea underscores the region's significance in the athletic apparel industry.