Multiple users in the crypto community have reported that their X accounts were locked after posting content that appeared to be advertising, drawing renewed attention to the issue of "paid collaborations."

Several crypto community users reported today that their X platform accounts were locked due to posting content suspected of being advertisements. The main reason is that "projects with invitations are judged as advertisements by X platform," thus requiring compliance with the latest "paid partnership" rules. However, according to some crypto KOLs, removing the relevant tweets allows them to apply for account unlocking. Crypto community analysis suggests that all posts suspected of being advertisements must currently use the official "Paid Partnership" tag or prominently display "Ad / Sponsored by XXX" at the beginning. The disclosure must be easily visible, and sponsored content must be forcibly marked; otherwise, posts are highly likely to be deleted or accounts banned. Longer posts currently do not have an official tag, but users can manually add explanations in a prominent location. Furthermore, according to crypto community user feedback and analysis by Grok, simply sharing crypto viewpoints, attitudes, and project updates is categorized as personal expression and does not qualify as "paid partnership." Previously, Nikita Bier, X Product Manager and Solana Consultant, clarified that the "Paid Collaboration" feature is used to label commercial promotional content, enhance transparency with fans, and clearly distinguish between commercial collaborations and organic content. The X platform encourages creators and brands to conduct commercial collaborations on X, but undisclosed promotional content will damage the integrity of the product and weaken users' trust in the content.