CZ: The Chinese name of Binance is He Yiqi, and the process reflects Binance's decisive and efficient work style.

In his memoir, *Binance Life*, CZ mentions, "On June 17, 2017, He Yi was in Shanghai attending a seminar. I invited her to my office to help us revise the white paper… He Yi walked into our office, pointed to the printed white paper on the table, and her first words were: 'Your current Chinese name sounds like a supermarket.' I asked her if she had any better suggestions. She thought for a moment and said, 'How about 'Binance'?' Allan (Note: CZ's former colleague, Binance's founding product manager) and I exchanged glances and said, 'Okay.' She was a little surprised: 'Are you sure you don't want to reconsider? Don't you want to ask others? Or find a feng shui master to consult? Naming is a big deal.' Allan and I both said, 'No need to ask. Let's move on to the next part.'" "That's the origin of the Chinese name 'Binance.' Actually, she didn't know that after the English name Binance was decided, we struggled for a long time with the Chinese name until she blurted out 'Binance.' You can see Binance's style of doing things from the naming: decisive and efficient, without dragging things out. We make decisions quickly, don't like endless meetings, and get things done as soon as we say it."