The People's Bank of China and eight other departments jointly issued the "Administrative Measures for Online Marketing of Financial Products," which explicitly prohibits the online marketing of illegal financial activities such as the issuance and trading of virtual currencies.

The People's Bank of China, the Ministry of Industry and Information Technology, the State Administration for Market Regulation, the Financial Regulatory Commission, the China Securities Regulatory Commission, the State Intellectual Property Office, the Cyberspace Administration of China, and the State Administration of Foreign Exchange jointly issued the "Administrative Measures for Online Marketing of Financial Products," which will take effect on September 30, 2026. The measures clarify that, except for financial institutions and legally entrusted third-party internet platforms, other organizations and individuals are prohibited from conducting online marketing of financial products; no institution or individual may provide online marketing services or facilitate illegal financial activities, and explicitly include virtual currency issuance and trading, illegal foreign exchange margin trading, etc., within the scope of illegal financial activities.