Stellar CMO: The crypto industry needs to move away from the "get-rich-quick" narrative and towards "slow and steady wins the race" to gain mainstream trust.

Jason Karsh, the newly appointed Chief Marketing Officer of the Stellar Development Foundation, stated that for the crypto industry to achieve mainstream adoption, it must shift from short-term speculation and "hype cycles" to long-term value creation, emphasizing that "get rich slow" is the key path to building trust. Karsh pointed out that the industry's long-term reliance on obscure jargon and technical expressions has widened the cognitive gap with ordinary users. He believes that crypto "peaked too early at the public level" due to early speculative hype, distorting its true value potential. He stressed that the real opportunity lies in rebuilding global financial infrastructure to achieve more efficient flow and storage of value. The Stellar Development Foundation, which has focused on payments and cross-border financial applications since 2014, is now benefiting from the gradual regulatory acceptance of stablecoins and tokenized assets. Karsh called stablecoins the "first killer app," but also pointed out that there are still misunderstandings among the public, suggesting redefining them as "programmable dollars." He stated that the industry's future goal is to bring trillions of dollars of assets onto the blockchain, but the key is to rebuild trust simultaneously at the product and narrative levels, rather than relying on token issuance to drive growth. He concluded that the next wave of crypto growth will come from replacing traditional financial infrastructure, not just from a speculative cycle, but in the short term, the priority is still to complete the basic popularization phase of "attracting 100 million real users." (CoinDesk)