According to TechCrunch, Sesame, a Web3 marketing platform, completed a $4.5 million seed round of financing, co-led by Wing Venture Capital and Patron, Samsung, DoubleJump, Forte, Moonfire, Twin Ventures and angel investors Coinbase CTO and Earn founder Balaji Srinivasan, Fractal co-founder Robin Chan and Sorare chief marketing officer Ryan Spoon participated in the investment. The funds raised will be used to build the team, and 80% of the budget will be used for product development. Foresight News notes that Sesame provides a campaign management platform, advertising network and customer relationship management tools, and also allows companies to develop targeted marketing campaigns, such as leveraging competitor data, showing cross-channel customer insight trends, and creating games through its platform Participation rewards.