NBA China and Ant Group recently announced that the two parties will start a comprehensive strategic partnership. Alipay will become a strategic partner of NBA digital life, and NBA video content will also be available on the Alipay platform for the first time. NBA China has also reached a cooperation with Whale, a subsidiary of Ant Group. Since last year, through the latter's related technology services, the Chinese New Year-themed digital collections have been launched in China. In the future, the two parties will also jointly explore digital and real interactive innovations starting from digital collections, and issue multi-modal digital collections to fans.