Odaily Planet Daily News Web3 marketing analysis company Safary released a comprehensive report entitled "2023 Web3 Growth Situation". According to the report, the 2010s are the golden age of digital marketing, and Web2 marketing companies will grow from 150 in 2011 to 11,000 in 2023.
However, over the past three years, the digital marketing environment has become more privacy-conscious. Therefore, marketers may also need to change tactics and embrace the Web3 technology stack.
The survey results show that there are currently nearly 200 companies that are already "deeply thinking" about the new digital media landscape, and 71 of them have raised a total of US$600 million. Messaging, Questing and Loyalty platforms were the most well-funded categories, each attracting more than $100 million in funding. (Cointelegraph)