According to the Securities Times, New Media and iFLYTEK jointly established the Metaverse XR Joint Innovation Laboratory. In the future, New Media Co., Ltd. will cooperate with iFlytek to focus on the core key technologies of the Metaverse, such as artificial intelligence and virtual digital humans, with the core goal of "forward-looking technology research, product demonstration and application value exploration", focusing on the development of "Metaverse Technology and Application Research” and “Metaverse Business Model Exploration” to promote the high-quality development of radio and television.