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Starbucks Launches Beta of Web3 'Odyssey' Loyalty Program
The test of the experiential program combines customer loyalty rewards with NFT collecting and other gamified elements.
CoindeskCan Starbucks Bring Web3 Into the Mainstream?
What corporate Web3 initiatives can learn from the announcement of Starbucks Odyssey.
CoindeskPolygon (MATIC) Regains Footing With Starbucks Partnership News
Starbucks and Polygon have announced a partnership. MATIC has broken out from a descending resistance line.
BeincryptoWhy Starbucks Partnered With Polygon For Their NFT Loyalty Program
Starbucks will work with the Ethereum second layer solution Polygon on their non-fungible token (NFT) loyalty program, called “Odyssey”.
BitcoinistStarbucks to Offer NFT-Based Loyalty Program Alongside Polygon
The multinational coffeehouse chain has unveiled Starbucks Odyssey, allowing customers to purchase digital collectible stamps in NFT form that offer benefits and immersive experiences
CoindeskStarbucks launches Web3 rewards program to attract new customers
"This will create a whole new set of digital network effects to attract new customers and grow existing customers in our core retail stores," Starbucks interim CEO Howard Schultz said.
CointelegraphStarbucks teases Web3 rewards program to attract new customers
“This will create an entirely new set of digital network effects that will attract new customers and be accretive to existing customers in our core retail stores,” said interim CEO Howard Schultz.
CointelegraphLucas Lee-Tyson, Self-Made Millionaire, Shares His Recipe for Success
The digital economy is an exciting, fast-growing area that needs to be explored. With the world of business constantly changing ...
BitcoinistStarbucks announces NFT initiative as union-busting controversy continues
Starbucks announced plans to get into the NFT business, then fired a union leader the same day.
Cointelegraph