Starbucks names Brian Niccol as new CEO, shares surge recently
Brian Niccol's appointment as Starbucks CEO brings optimism amid challenges, as the company faces pressure from activist investors and declining sales in key markets.
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Brian Niccol's appointment as Starbucks CEO brings optimism amid challenges, as the company faces pressure from activist investors and declining sales in key markets.
Starbucks sunsets NFT pilot amid memecoin ad blitz and enterprise blockchain retreats.
On February 21, 2023, Binance launched the 47th project Portal. Users can obtain the Portal token PORTA by staking BNB and FDUSD on the Launchpad website.
The test of the experiential program combines customer loyalty rewards with NFT collecting and other gamified elements.
What corporate Web3 initiatives can learn from the announcement of Starbucks Odyssey.
Starbucks and Polygon have announced a partnership. MATIC has broken out from a descending resistance line.
Starbucks will work with the Ethereum second layer solution Polygon on their non-fungible token (NFT) loyalty program, called “Odyssey”.
The multinational coffeehouse chain has unveiled Starbucks Odyssey, allowing customers to purchase digital collectible stamps in NFT form that offer benefits and immersive experiences
Starbucks announced plans to get into the NFT business, then fired a union leader the same day.