Morgan Stanley is exploring expanding sales of bitcoin ETFs, planning to allow its roughly 15,000 brokers to recommend the product to clients, according to two executives familiar with the company's plans.
Morgan Stanley has offered bitcoin ETFs since it received regulatory approval in January, but it has only offered them, not actively promoted them, meaning clients still have to consult their advisors about investments. It is worth mentioning that allowing advisors to promote these products may increase demand, but it will also impose additional responsibilities on the company.
One of the executives said: "We will make sure to be very careful about this and make sure everyone has access to it. We just want to move forward with this in a controlled way." (AdvisorHub)