According to beincrypto, The Sandbox has reached a cooperation with 11:11 Media, a company owned by Hilton Hotel Group heir Paris Hilton, to create a virtual Malibu Mansion (Malibu Mansion) in its Metaverse, and her community will be invited to participate in some activities, such as There will be a rooftop party at the virtual Malibu mansion, and players will also be invited to a Halloween event. Foresight News notes that 11 Media is a multibillion-dollar diversified enterprise covering TV (Slivington Manor Entertainment), podcasting (London Audio), NFT and other fields; the Malibu Building was purchased by her in June 2021 mansion, built in 1955, in Malibu's La Costa Beach.