Yi He Responds to Her “Frequent Online Presence”: Founders Should Be on the Frontlines, Co-Building With Users

At the Crypto Finance Forum in Hong Kong, Binance Co-Founder Yi He responded to recent discussions about her increased activity on social media. She shared that as early as 2017, she had been actively engaging with users across various WeChat groups, Weibo, and other platforms. This high-frequency interaction, she noted, allows her to identify product issues and user needs more efficiently, and to bring timely feedback to the product team.Yi He emphasized that direct founder-to-user communication aligns with the popular "Founder Model" in Silicon Valley, and that Binance has embodied this model since day one. She further highlighted that Binance's core lies in three pillars: building great products, providing excellent service to both users and team members, and maintaining open, constructive dialogue with regulators. These three pillars, she noted, are the foundation of Binance’s long-term competitiveness.