Nike-Owned RTFKT Is Winding Down Its Web3 Services After NFT Market Fizzles Out
RTFKT, once a leader in digital fashion and NFTs, is shutting down its Web3 services by January 2025 due to the decline of the NFT market.
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AlexNike x RTFKT Unveils ‘Phygital’ Sneakers with NFT Integration at $222
Nike collaborates with digital art studio RTFKT to launch the Nike x RTFKT Dunk Genesis sneakers, priced at $222 each in Dunk Ghost and Dunk VOID editions. These futuristic sneakers come with integrated NFTs, accessible via an embedded NFC chip, allowing owners to bridge the gap between physical and digital assets by personalizing their sneakers through 3D files. The VOID and Ghost Editions are set to ship by July 31 and August 31, 2024, respectively, with an exclusive pre-order for NFT holders. Nike's history in NFT-integrated sneakers, along with RTFKT's clout in the digital art scene, underscores the significance of this collaboration in shaping the future of footwear and digital identity.
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OthersNike x RTFKT Just Unveiled Their Cryptokicks Smart Footwear Line
“It’s basically RTFKT’s smart watch in a sneaker,” Vasilev explained to the room. “In terms of functionality, they have accelerometers, auto-lacing, and lighting. "
NFT NowStripe Debuts Fiat-to-Crypto Payment Offering for Web3 Businesses
The widget allows customers to more easily use crypto to engage with businesses and content creators across the world.
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The new RTFKT acquisition confirms Nike's interest in becoming a prominent contributor to the Metaverse virtual world.
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