IP, the native token of Story Protocol—an intellectual property-focused Layer 1 blockchain—has emerged as one of today’s best-performing assets, surging nearly 25% in the past 24 hours. The rally follows a major announcement from Heritage Distilling, which revealed it is taking the “first of many steps” in executing a treasury reserve strategy built around the token. With on-chain and technical indicators pointing to heightened participation from retail traders, IP appears poised to extend its gains. Heritage Distilling’s Treasury Strategy Puts IP in the Spotlight IP’s price has surged by double digits over the past 24 hours, making it one of today’s best-performing assets
source: https://beincrypto.com/ip-price-rockets-amid-institutional-adoption/