Japan’s Local Governments Use NFTs for Regional Revival & Tourism

Local Japanese governments are increasingly partnering with corporations to leverage Non-Fungible Tokens (NFTs) for regional revitalization and to attract international visitors. This trend, accelerating rapidly throughout 2025, marks a significant pivot to incorporating Web3 technology into the nation’s core economic strategy. Today alone saw major developments: Toda Corporation, JTB, and Fujitsu launched a pilot program in Echizen City, Fukui Prefecture, utilizing NFTs to enhance Digital Transformation (DX) in tourism and boost inbound traffic. Separately, Shizuoka-based SFG Marketing announced its entry into the NFT business after successful early trials source: https://beincrypto.com/japan-local-governments-use-nfts-to-attract-tourists/