How Story Protocol Aims to Rewrite the Economics of Intellectual Property

Intellectual property (IP) is quietly becoming one of blockchain’s most practical frontiers — not as digital art, but as programmable infrastructure linking AI, gaming, and creative rights. BeInCrypto spoke with Andrea Muttoni, President and Chief Product Officer of Story, an on-chain IP platform building the rails for global licensing and royalty automation. In this interview, Muttoni explains why adoption may arrive as a cultural moment rather than a technical milestone, how the $IP token aligns value with creative activity, and what legal interoperability means for the next decade of digital rights. The Rise of Programmable IP and the Architecture Behind Story Story Protocol, the company behind the Story Network, launched in February 2025 and aims to become the “IP layer of the Internet source: https://beincrypto.com/story-protocol-ai-token-interview-andrea-muttoni/