In an industry that moves at the speed of code, trust remains the one thing that can’t be faked or rushed. This was the core message that echoed through the recent BeInCrypto x ICP Hubs webinar, where Alevtina Labyuk, Chief Strategic Partnerships Officer of BeInCrypto and a jury member at ICP Hubs, led a deep dive into what it truly means to build a Web3 brand that lasts. Held as part of BeInCrypto’s ongoing partnership with ICP Hubs, the session brought together founders, builders, and marketers to explore the strategic layers of reputation, visibility, and storytelling, three pillars that, according to Labyuk, separate projects that fade after launch from those that define ecosystems. “In Web3, visibility without credibility is noise,” Labyuk said early in the session
source: https://beincrypto.com/beincrypto-icp-marketing-webinar/