Bernstein: Prediction markets are evolving into broader information markets

Bernstein analysts say that as the regulatory environment becomes clearer, institutional investment enters, asset tokenization develops, and deeper integration with retail brokerages and the crypto market continues, prediction platforms are accelerating their transformation into a broader, information-driven trading venue. This trend will drive growth in global liquidity and mainstream adoption. In a report on Thursday, a team of analysts led by Gautam Chhugani pointed out that prediction markets are "evolving into a broader information market," emphasizing that market demand has expanded far beyond politics and sports to include economics, culture, business activities, and financial indicators. Prediction markets allow users to trade "yes/no" contracts: $1 is paid if the event occurs, and $0 is paid if it does not occur, with the contract price reflecting the market's implied probability of the event's outcome. (The Block)