Google will integrate Polymarket and Kalshi prediction market data into its search results.

Google Finance will be integrating Polymarket and Kalshi prediction market data directly into its search results in the coming weeks. This integration will allow users to “leverage collective intelligence” to query future events and track how implied market odds change over time. Polymarket recently received a $2 billion investment from Intercontinental Exchange (ICE), the parent company of the New York Stock Exchange, valuing the platform at approximately $9 billion; while Kalshi raised $300 million from backers like Sequoia Capital and A16z at a $5 billion valuation. Polymarket hit record highs in monthly trading volume, active traders, and new markets in October and is expected to re-enter the US market this month. Furthermore, according to The Block dashboard, Kalshi has traded $4.4 billion since September, while Polymarket traded $3 billion last month. Polymarket also recently confirmed plans for the POLY token and airdrop, while Kalshi aims to appear on every major crypto app and exchange within 12 months. Previously, Bernstein analysts stated that the prediction market is evolving into a broader information exchange center encompassing sports, politics, business, economics, and culture.