Crypto Exchanges Crypto.com and FTX Aim to Hit a 'Home Run' at the 2022 Super Bowl

Crypto trading platforms Crypto.com and FTX will air commercials during Super Bowl LVI on February 13, 2022. The two exchanges have been working tirelessly to build their brands and penetrate the US market.

As we all know, the advertising cost of the Super Bowl is very high, and the advertising cost of only 30 seconds is more than 5 million US dollars. Some sponsors are even willing to pay a record $6.5 million for the same airtime.

Recently, Crypto.com also announced a partnership with Angel City Football Club, a soccer team expected to play in 2022. Among other things, the exchange's efforts include securing naming rights to the Staples Center. The exchange bought the naming rights for 20 years for $700 million. In December, the Staples Center was renamed Crypto.com Arena.

In an official statement, Crypto.com co-founder and CEO Kris Marszalek said they are "using their platform in new and creative ways to enable cryptocurrencies to drive the future of world-class sports, entertainment and technology." .”

At the same time, FTX also spent a large amount of advertising budget on promoting brand recognition in the United States. In October, FTX confirmed that it would run an ad during the upcoming Super Bowl. The exchange also starred Tom Brady and Gisele Bündchen in a $20 million ad campaign.

Earlier this year, FTX also secured the naming rights to an American stadium. The exchange reportedly signed a 19-year deal for $135 million, renaming the home of the Miami Heat to FTX Arena.

Back in 2020, blockchain made it to the Super Bowl with non-fungible tokens (NFTs). Avocados, a non-profit trade organization from Mexico, included NFTs in their advertising campaign.

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