International Museum Day: 10 domestic and foreign museums, including the Dunhuang Academy and the Louvre, debut 25,000 digital collections on Tmall

"The value of cultural relics lies not only in appreciation and collection. Digitize antique cultural relics, and use more different forms to keep these old objects carrying cultural and historical value alive forever, with eternal DNA." Operation Director of Tmall Flagship Store of Dunhuang Research Institute Wang Yu said.

On the occasion of the "5.18 International Museum Day", on the eve of Tmall 618 in 2022, the flagship stores of top ten museums and libraries at home and abroad will launch digital collections on Tmall for the first time. There are a total of 20 digital collections of these cultural relics, with a total of 25,000 pieces.

The reporter learned that this time there are National Library, Dunhuang Research Institute, Xi'an Forest of Steles Museum, Maijishan Grottoes, Henan Museum, World in the Palace, National Grand Theater, People's Literature Publishing House Humanities Treasure, Louvre Museum, etc. 10 museums and libraries are releasing digital collections in their Tmall flagship stores, and the first central media cultural and creative brand "People's Cultural and Creative" is also involved.

The cultural and creative digital collections covered include secondary cultural creations of world-famous cultural relics such as Dunhuang Supplements, Zizhi Tongjian, Tianlong Babu-Naga, and the Louvre Victory Goddess. There is also a music digital collection of fragments of the world classic "Spring Waltz", which records and preserves this kind of "moment" art.

Digital collection of Supplements from Dunhuang

From 20:00 pm on May 17th to 24:00 pm on May 18th, consumers will have the opportunity to receive exclusive coded digital collections of cultural relics for free when they place orders for physical objects at Tmall flagship stores of various museums. Take the digital collection of the Dunhuang Academy as an example. Its image comes from the character "Naga" in the blind box of "Dragon Babu" previously launched. Consumers may get a limited edition digital collection when they buy the blind box.

En Zhong, General Manager of Home Improvement and Home Furnishing of Taobao Tmall Industry Development and Operation Center, introduced that each cultural relic digital collection is cast in a limited amount on the AntChain blockchain, with a permanent deposit certificate and a unique number. Only collectors can see the circulation record and Collector ID. Search for "digital collections" on Taobao, and you can view the collections at any time.

"Digital collections use digital technology to make cultural relics "live", which improves the efficiency of digital cultural copyright protection and transformation, and also enhances the interactivity of digital cultural and creative content. I also hope that through this, more young people can understand the stories behind the cultural relics. Precipitate the cultural value and brand value of home cultural and creative brands." Enzhong said.

The digital collection "Victory" on sale at the flagship store of the Louvre Museum

Wang Xiru, the person in charge of the flagship store of the Louvre Museum, believes that the development of cultural and creative museums requires respecting history, promoting traditional culture, and bringing cultural relics closer to young people, helping the new generation of "digital collectors" become transmitters of world culture. The real value and charm of the 'collection' lies in the true inheritance and development of the history and culture carried by digital collections.

It is reported that at present, Tmall Digital Collection is the first position of digital assets of Taobao Tmall brand, and has issued more than 150 digital collections with more than 100 brands.