Justin Sun & the President of Time Magazine jointly promoted NFT+ charity to lead the trend of encryption technology

Tom Hanks has a famous line in the movie "Forrest Gump": "Life is like a box of chocolates, you never know what you're going to get."

This line has been given new meaning in the blind box economy. Because blind boxes all look the same, you don't know what you're getting until you open the box.

The NFT blind box combines the creativity of artists, the transparency of the blockchain and the excitement of consumers to create a new craze.

The explosion of NFT blind boxes has become the "trend" of the blockchain

The origin of the blind box can be traced back to the Japanese lucky bag. In 2019, blind boxes became popular, and Bubble Mart may be the biggest beneficiary.

Blind boxes are usually sold in series. When players get their first blind box, they lose control. Players always want to have all the styles and pursue the "reunion" of the series.

In 2017, NFT gained a lot of attention with the explosion of "CryptoKitties" (CryptoKitties), and then entered a development bottleneck period, until it became popular again in 2021.

NFT and blind boxes naturally have a perfect match. Blind boxes are unknown, collectible, and at the same time have a certain degree of scarcity, which can be perfectly combined with NFT.

Many consumers are addicted to NFT blind boxes and collecting NFT, and the cost will rise rapidly. The desire to buy and collect these NFTs is like a huge pit that is difficult to fill. It is not uncommon for these "pit jumpers" to spend more than tens of thousands of dollars to buy NFT in a short period of time.

However, if one owns a scarce NFT or a sought-after NFT in an open blind box, its value can skyrocket. So some buyers see NFTs as a form of investment.

On August 10, Audi announced that it will issue a limited edition NFT art blind box "Fantasy High Speed" through the xNFT Protocol. This blind box was created by artist Cheng Ran inspired by the new Audi A8L 60 TFSIe. The blind box will be issued as a gift, and after one-on-one exclusive communication, it will be given to the first 100 new Audi A8L 60 TFSIe owners.

On August 4, the French luxury brand Louis Vuitton entered the NFT field and released the NFT-based game application "Louis: TheGame" to celebrate the birthday of its founder and launched an NFT sweepstakes.

On August 3, Tencent’s NFT trading platform “Magic Core” App’s first limited edition “Thirteen Invitations” vinyl record NFT went on sale. Due to the large number of people rushing to buy it, it was sold out in an instant.

Due to the gameplay and market hype of NFT blind boxes, as long as various brands release NFT blind boxes, they will basically be sold out in a short period of time.

Opening blind boxes offers collectors the opportunity to discover renowned artists and own valuable limited-edition assets. Special high-value collectibles are randomly hidden in boxes. Anticipation, the element of surprise, and the desire to collect NFTs drive the appeal of buying blind boxes.

For creators, including their work in a "blind box" can increase exposure and direct sales. Smart contracts ensure they get paid for selling and reselling their work.

Avatar NFT blind box has a high premium and is popular in the market

In the second half of this year, NFT blind boxes are eye-catching enough. Avatar NFT blind box projects represented by CryptoPunks and Pudgy Penguin ignited the market again, and the transaction price even reached tens of millions of dollars.

On August 1st, the rarest avatar with alien elements, CryptoPunks #3100, was put up for sale on OpenSea for 3,500 ETH (approximately $91 million). If successful, it would be the highest CryptoPunk sale in history.

On August 19, Pudgy Penguin #3950 was sold for 130 ETH, worth about $390,000, the second highest price in the Pudgy Penguins series. The highest selling price was Pudgy Penguin #6873 for 150 ETH, worth about $450,000.

As the avatar NFT successfully broke the circle, CryptoPunks and Pudgy Penguin avatars swept Twitter, Instagram, Facebook and other overseas social media software. Users who are keen on new things have put on their NFT avatars, ranging from encrypted influencers, technology developers and celebrities inside and outside the circle.

Maybe everyone will be curious: What is the reason behind the high premium of the avatar NFT blind box?

Blind box gameplay: Hunger marketing is a promotion strategy that provides products in a limited quantity or for a limited time to create an illusion of excessive demand, which can greatly stimulate the user's repurchase rate. Scarcity will bring a luxury feeling to the product, thereby increasing the added value of the product.

NFT blind boxes are an example of hunger marketing, where brands divide their products into different scarcity categories, not everyone gets the most special box, thus creating a sense of competition. Hunger marketing prompts blind NFT consumers to make emotional decisions.

IP: The reason why NFT blind boxes are so popular is not just in the form of blind boxes. Its unique IP and fast implementation speed can effectively attract and maintain consumer groups.

For the popular blind boxes, the source of the scarcity of NFT lies in the uniqueness of celebrities and brand IPs in the real world. Based on NFT, the scope of IP dissemination has been expanded, and the circulation on the chain has also brought greater value-added space.

From Genesis to ApeAvatar, NFT head influence

On June 29th, the "Genesis" NFT auction jointly launched by the APENFT Foundation, Binance and TRON. Among them, the original NFT of Andy Warhol's "Three Self-Portraits" was finally sold for $2.8 million. The three series of NFT works of "Three Self-Portraits", a total of 100 works, have all been sold on the Binance NFT platform.

On September 6, the APENFT Foundation and Binance NFT once again joined forces to launch the "ApeAvatar" boutique blind box series.

Through the combination of "art + technology", the APENFT Foundation guides people to jointly build a metaverse and create a new era of digitalization. During this period, the APENFT Foundation and Binance NFT will serve as bridges for this great migration while fulfilling their respective missions.

In the long run, the two cooperation between Binance NFT and the APENFT Foundation will be of great benefit to both their own development and the prosperity of the entire blockchain and NFT field.

NFT will play an extremely important role in the Metaverse. ApeAvatar, which symbolizes the incarnation of "art + technology", will gather NFT players to build a metaverse and create a new era of digital civilization.

First of all, this event will present the avatars of 50 influential people around the world in a customized encrypted art style, including Justin Sun, Changpeng Zhao, Musk and other well-known figures. To a certain extent, this series of avatars is also a status symbol.

One of the highlights of the event is to give back and benefit the society through the charity model, and use blockchain technology and NFT to help social welfare undertakings. Every time a celebrity corresponding to the avatar comes to claim one, APENFT will cooperate with Binance Charity Foundation to donate US$5,000 to the tree planting projects of international public welfare organizations such as One Tree Planted, Koala Clancy Foundation, and New York Cares in 15 countries around the world, in order to combat global climate change contribute to the challenge.

It is worth mentioning that New York Cares is the leading volunteer organization in New York, USA. Every year, more than 54,000 volunteers provide team project services for schools, social service agencies and other organizations. These services include tutoring children, providing food for the hungry, Helping people with HIV/AIDS, taking homeless children to recreational activities, visiting the elderly and more.

As of November 2, Justin Sun, founder of TRON, David Gokhshtein, CEO of PAC Protocol, Helen Hai, head of the Binance NFT project, Ciara Sun, vice president of Huobi Global Business and head of asset center, and KOL Miss Bitcoin, a well-known beauty in the Japanese encryption circle , Founding Partner of Primitive Ventures, Dovey Wan, Director of Coindesk Advisory Board, and Keith Grossman, President of Time Magazine, have claimed the exclusive "ApeAvatar" NFT avatar.

Open the door to new fields for NFT players

The second cooperation between APENFT Foundation and Binance made good use of the huge influence of well-known industry figures and social influencers on social networks at home and abroad, held an "NFT+charity" event, and used blockchain technology and NFT to improve support for it. The event showcased the potential of NFTs, and the commitment of the APENFT Foundation and Binance to the NFT space.

Just as the blockchain has democratized finance like never before, the APENFT Foundation has cooperated with Binance twice to convert top artists and artworks into NFTs, which not only upgrades the way artworks are carried, but also transfers the assets that once belonged to the elite A work of art transforms into something that can be owned by all.