Foreword:
Today, as the content industry undergoes profound changes, Web3 short plays are becoming a new bridge connecting digital assets and mass entertainment. In Space hosted by Golden Finance, Neo, a senior researcher of TRON Ecosystem, and Kiki, a marketing manager of Twinkle, had a wonderful conversation about how infrastructure and content narratives collide in depth, revealing the new possibilities of the short play track in the Web3 era.
1. Market explosion: Short dramas become a new engine for the content industry
The event opened with a set of shocking data: the scale of China's short drama market has exceeded 50.4 billion yuan in 2024, and is expected to soar to 65 billion yuan in 2025, surpassing traditional movie box office. At the same time, the field of blockchain infrastructure has ushered in a key breakthrough - since May 15, 2025, the total circulation of USDT on the TRON chain has officially surpassed Ethereum, becoming the world's largest stablecoin issuance network. This dual wave of technological foundation and content consumption upgrade has paved the way for the rise of Web3 short dramas.
II. Infrastructure: How TRON enables content assetization
Neo analyzes the four core advantages of TRON ecology from the bottom of the technology:
1. High performance and low fee: TRON network supports ultra-high TPS throughput, and the cost of a single transaction is only a few cents, which is perfectly adapted to high-frequency content interaction scenarios.
2. Instant settlement of stable currency: TRC20 USDT/USDC supports unlimited payment 24 hours a day, 7 days a week, to ensure the settlement efficiency of scenarios such as content subscription and reward.
3. Mature DeFi ecosystem: Content project lending, revenue distribution and liquidity mining can be realized through the JustLend protocol
4. Smart contracts and NFT standards: TRC721/1155 standards provide a transparent and traceable copyright confirmation solution for short dramas
For the release of short dramas, Neo proposed six on-chain application scenarios:
"Each episode of the short drama can be cast as an NFT, and the holder enjoys exclusive broadcasting rights and collection rights. The audience uses stablecoins to purchase full-episode passes or single-episode viewing rights, and the prop system uses TRC1155 to realize the sharing of profits between creators and users. More importantly, the project party can initiate USDT lending through JustLend to solve the production cost, and finally realize the automatic distribution of revenue through smart contracts."
3. Decentralized distribution: building a new paradigm for content dissemination
1. Content storage: The script video generates a unique hash value through IPFS storage and is written into the TRON mainnet together with the creator's DID
2. Multi-chain NFT issuance: Map copyright NFTs on the TRON and BitTorrent Chain dual chains to improve anti-censorship capabilities
3. Node distribution: Use the BTFS network to achieve global node distributed content distribution
4. WebTorrent technology: Realize playback without a central server through the P2P model
5. Multi-chain payment: The unified wallet supports multi-chain asset payments such as TRX/ETH/BNB, and intelligently recommends the best channel
6. Automated account sharing: Smart contracts distribute revenue to creators, actors and community addresses in real time according to preset proportions. "The key to this system is to establish a fully transparent closed loop from content creation to value distribution, allowing every participant to become a co-builder of the ecosystem," Neo emphasized.
Fourth, Copyright Revolution: Blockchain Reshapes Creative Rights
Faced with the copyright challenge of short dramas on a large scale, Neo proposed a triple solution:
1. Hash Evidence + Timestamp: Through the high degree of binding of IPFS hash and TRON block, the unalterable authentication of creation time and identity is realized
2. NFT Copyright Layering: Scripts and finished films are cast into NFTs with different degrees of sophistication (such as legendary/epic/ordinary levels), corresponding to different copyright rights
3. Smart Contract Authorization: Preset authorization templates such as secondary creation and commercial use in NFT contracts, and automatic authorization is triggered upon payment
4. DID Identity Binding: Creators connect with off-chain KYC through decentralized identities to prevent identity theft
V. Content Front:Twinkle’s Narrative Experiment
Kiki shared Twinkle’s practical exploration: “Our first short play, Black Amber, has been completed. The mechanism in which the audience decides the direction of the plot through voting has aroused strong response. This is not a simple viewing behavior, but an immersive experience of content on the chain and user co-creation - completing tasks can get points that affect the fate of the characters, which is exactly the popular expression of the Web3 concept.”
Twinkle’s future planning presents a diversified layout:
1. Short play upgrade: The new season will incorporate elements of real Web3 event adaptation
2. Light variety show development: Prepare interactive programs such as on-chain love variety shows, and guests complete Web3 challenge tasks
3. Amateur Narrative: Launch the "People on the Chain" series, inviting entrepreneurs and community volunteers to tell real stories
4. Ecological Customization: Design plot-based tasks for exchanges and public chains, and users obtain NFT rewards through on-chain interactions
"We don't want high-sounding conceptual packaging, but to present the most authentic ecological soil of Web3." Kiki emphasized that authenticity is the core of the content. "When the audience sees that ordinary users change their destiny due to on-chain transactions and community volunteers become consensus leaders, this is the most contagious narrative."
VI. Compliance and the Future: Web3 Content Infrastructure Blueprint
At the compliance level, Neo detailed TRON's global strategy:
Establish a compliance team network covering North America, Europe, and Asia
Real-time tracking of the evolution of global regulatory policies such as MICA and SEC
Use third-party KYC/AML solutions to achieve risk stratification management
Ensure on-chain transparency through multi-signature custody and smart contract audit
"Our vision is to become the underlying operating system of the value Internet and provide a safe and efficient soil for content assetization." Neo concluded.
Conclusion: Find a sustainable balance
Web3 content needs to find a sustainable balance between business model, user experience and creator rights. The current exploration has begun to show the dawn - from the stable currency payment network and compliance framework built by TRON to the user co-innovation model practiced by Twinkle, a path of "content on-chain user interactive asset confirmation" is gradually becoming clear.
With more creators joining the on-chain creation, governance and account sharing system, Web3 short dramas are moving from proof of concept to scale implementation. When the technical foundation and content narrative are deeply integrated, the imaginations about NFT voting decisions, cross-platform airdrop interactions, and real-time profit sharing are taking root in this new continent of value Internet.
Live playback link: https://twitter.com/i/spaces/1kvKpyWDABZGE
Note: This article is based on the live discussion of the guests and does not constitute investment advice. The market is risky and decisions should be made with caution.
Joy
