A conversation with Twinkle and Alma: From crypto to Web3 entertainment

Introduction

As Web 3.0 technology sweeps the world, the entertainment industry is undergoing an unprecedented transformation. Recently, the Web 3.0 short play "Black Amber in the Reef of the Coin Sea" created by the Twinkle team was completed, attracting widespread attention from both inside and outside the industry. In an online interview hosted by Golden Finance, Twinkle Business Market Director Kiki, TechubNews founder and Hong Kong Blockchain Association Secretary-General Alma and host Tina had an in-depth dialogue on topics such as short play creation, Web 3.0 entertainment ecology, and user participation models. This article will systematically sort out the guests' views and reveal the innovative core and future potential of Web 3.0 short plays.

I. Innovation and Challenges of Web 3.0 Short Plays

1.1 Participatory Narrative: From Audience to "Co-Creator"

The narrative of traditional short plays is often one-way, and the audience passively accepts the plot, while "Black Amber" realizes "programmable story" through blockchain technology. Kiki emphasized that the core of Web 3.0 short plays lies in "openness and interactivity". Users are not only audiences, but can also influence the direction and even the ending of the plot through voting, NFT holdings, task incentives, etc. For example, the community can vote to decide the fate of the characters, and users holding specific props NFTs can unlock hidden branch plots. This model breaks the limitations of linear narrative and makes the story a "product of collective will."   

Alma added: "The transparency and fairness of blockchain have injected new vitality into entertainment content. In the traditional film and television industry, there are unspoken rules such as 'bringing money into the group', while Web 3.0 uses on-chain governance to allow the audience's voting rights to truly reflect the collective will. For example, in the future, it may be possible to select actors and decide the direction of the script through voting, realizing true "community co-creation".   

1.2 Industry benchmark: The ambition of "Black Amber" 

As Twinkle's first short play, "Black Amber" is set in the cryptocurrency industry and integrates elements such as revenge, business war, and suspense. The play uses plots such as "liquidation" and "on-chain agreement" to allude to real events in the industry, which not only resonates with people in the industry, but also avoids directly mapping specific characters. After participating in the performance, Alma sighed: "The professionalism of the crew far exceeded expectations. The actors repeatedly fell to the ground to present the poisoning scene. This professionalism made me realize that Web 3.0 content needs to be deeply integrated with the traditional film and television industry. ”  

2. Deep integration of Web 3.0 and entertainment content 

2.1 From "consumption" to "co-creation": paradigm shift in entertainment ecology 

Kiki pointed out that the core of Web 3.0 entertainment is "content is assets, participation is rights and interests". The Twinkle platform plans to open three major functions: 

Character NFT casting: users can own the IP of the characters in the play, and their popularity directly affects the holder's income; 

AI customized plot: generate exclusive characters through templates, and implant main or branch plots; 

Virtual idol linkage: convert virtual characters in the play into on-chain assets, hold virtual concerts or fan economy. 

Alma further looks forward: "In the future, the audience may be able to equip the characters with props through gamified interaction to promote the plot to be different for different people. This is not only a technological advancement, but also an innovation in the way of cultural production. ”  

2.2 Attention Economy: Web 3.0’s Solution 

From the perspective of the industry cycle, Alma analyzed that the current Web 3.0 has shifted from “white paper financing” to “attention economy”. She took Meme coins (such as Dogecoin) as an example to illustrate that visual and interactive content can more easily build community consensus. “The 3D and programmable features of the skit can intuitively convey the project culture and transform users from ‘spectators’ to ‘communities with a shared future’. ”  

2.3 Commercial exploration of short plays 

As for the profit model, Kiki revealed that Twinkle will try the "Watch to Earn" mechanism. Users can obtain airdrop rewards by completing plot tasks, or obtain producer rights by staking Tokens and participate in content sharing. In addition, the platform plans to introduce advertisers to cooperate, naturally implant brand content into interactive nodes, and realize the positive cycle of "traffic revenue community".  

III. Women's empowerment: the social value of Web 3.0 short plays 

3.1 Breaking prejudice: a new stage for female entrepreneurs 

In response to the problem of women being labeled in the Web 3.0 industry, Alma said bluntly: "Any industry close to money is accompanied by controversy, but the fairness of blockchain provides a broader space for women. "She used her own experience as an example to emphasize the advantages of women in resilience and learning ability, and called for short plays to show "women's growth" rather than "history of advancement." In "Black Amber," female characters mostly appear as wise and professional. 3.2 Educational inclusion: lowering the threshold for industry cognition Alma believes that short plays are an excellent vehicle for popularizing Web 3.0 knowledge. "The use of plots to show private key management, DeFi risks, etc. is more vivid and easier to understand than white papers. "She mentioned a real case in which a user lost 100 million bitcoins due to misoperation. If it can be presented in the form of a short play, similar tragedies may be avoided. 

IV. Industry Trends and Future Outlook 

4.1 From "Get Rich Myth" to "Virtue and Morality" 

Alma reviewed the eight-year history of the industry and lamented that "keeping money is harder than making money." "Web 3.0 short plays should convey values, not just wealth stories." 

4.2 The ultimate form of short plays: co-creation by all people 

Kiki revealed that Twinkle will launch the "DAO production" function, and users can participate in content production through proposal submission, voting for casting, joint investment and other methods. Alma even proposed the idea of ​​"personalized short plays": "I hope to invest in a drama with myself as the protagonist and invite the community to co-create. Web 3.0 should make everyone's dream of being a director possible. ” 

4.3 Cross-border integration: two-way empowerment of entertainment and finance 

The guests unanimously agreed that the ultimate charm of Web 3.0 short dramas lies in "breaking boundaries". Whether it is traditional film and television practitioners, blockchain developers, or ordinary users, they can find roles in the ecosystem. Kiki concluded: "We are not making dramas, but building a parallel universe that can be played, earned, and co-created." 

Conclusion 

The completion of "Black Amber of the Coin Sea Reef" marks the transition of Web 3.0 entertainment from concept to practice. Through the sharing of Kiki and Alma, we saw the infinite possibilities of content production under the empowerment of technology - the audience becomes the creator, the story becomes the asset, and the entertainment becomes the economy. As Alma said: "The ultimate goal of Web 3.0 is to make everyone both a user and a protagonist. "In this new universe, everything has just begun. 

Live replay link:https://twitter.com/i/spaces/1YpJkBpBVzMGj

Note: This article is based on the live discussion of the guests and does not constitute investment advice. The market is risky and decisions must be made with caution.