Dialogue with Twinkle and Mr. Bai: Building your own Web3 cool drama universe

Introduction: An in-depth conversation about Web3 short plays and the cryptocurrency ecosystem.

The livestream discussion started on the evening of April 18, focusing on the upcoming Web3 short play "Black Amber: The Reef of the Coin Ocean". Patrick, the platform operations manager of Twinkle, one of the producers of the short play, and Mr. Bai, an actor in the play and a well-known cryptocurrency KOL, were invited to discuss the strategic thinking, industry observations and personal experiences behind the creation of the short play.  

As the first short drama in the Web3 field with suspense crime as the theme, "Black Amber of the Coin Sea Reef" attempts to break the barriers of circles through film and television narratives, and convey the complexity and charm of the encrypted world to a wider audience. This article organizes the two guests' in-depth answers to questions such as platform strategy, content creation, user needs, and industry trends, presenting readers with a feast of ideas about the Web3 entertainment ecosystem.  

Part I: Twinkle Platform’s Strategic Blueprint—From Short Dramas to Comprehensive Entertainment Ecosystem 

1. The Logic of Choosing Short Dramas: The Balance between Entertainment and Professionalism 

When the host asked why Twinkle chose short dramas as its entry point, Patrick said frankly: “Short dramas are a blank spot in the current Web3 entertainment track.” He mentioned that although exchanges and project owners have tried film and television content, most of them lack professionalism, and “themes such as rebirth and time travel are highly homogenized and crudely produced.” Twinkle’s goal is to create “exquisite entertainment content” through a professional team (including directors, screenwriters, lighting, and modeling), which not only meets users’ needs to easily obtain happiness, but also delivers the core value of Web3.  

Patrick emphasized that short dramas are only the first step in Twinkle’s layout, and “in the future, we will expand variety shows, talk shows, long videos, and even online concerts.” The platform plans to build a “comprehensive video ecosystem” covering multiple dimensions such as education, entertainment, and user creation. Regarding the planning of long videos, he said: "Netflix's Web3 documentary is an important reference, but at this stage, we need to concentrate resources on polishing short dramas to ensure that each work is good enough." 2. Core functions and cooperation models: from viewing participation to ecological co-construction Twinkle's current core functions include short drama viewing, KOL voting, task sections and event planning. Patrick revealed that in the future, the "entertainment and profit" gameplay will be introduced, such as combining airdrops or NFT reward mechanisms. In addition, the platform plans to open up cooperation and invite project parties to integrate their brands into the plot of the short drama, "real projects appear in the drama, rather than simply replacing the names." This deep linkage can not only increase the exposure of the project, but also enhance the user's immersion. Regarding the threshold for cooperation, Patrick said: "Whether it is GameFi, NFT or DeFi projects, as long as they fit the plot, you can submit proposals through the official website or official Twitter." He specifically mentioned that users are not only viewers, but should also become participants, and "offline meet-ups, guest performances and other plans are being prepared."  

Part 2: Mr. Bai’s past in the cryptocurrency circle and his experience acting in short dramas 

1. From trader to actor: the challenges and gains of cross-border attempts 

Mr. Bai plays a “technical trader” in the drama. He admits that the acting process is full of freshness: “The lines involve professional trading details, such as the frequency of keyboard typing - in reality, traders do not operate frequently, but the drama requires dramatic performance.” He laughed and said that although the role was a “supporting role”, he was impressed by the professionalism of the filming team, “The lighting equipment was shipped in truckloads.”  

When asked if he drew inspiration from his own experience, Mr. Bai said: "The calmness and strategy of the traders in the play do reflect the real trading scene. But the ups and downs of the currency circle are far more exciting than the script - the 312 crash, the collapse of institutions, hacker incidents, these classic plots are worthy of adaptation." 

2. Fixed investment strategy and industry observation: from wild growth to compliance transformation 

As an "old leek" who entered the circle in 2017, Mr. Bai shared his investment philosophy: "Fixed investment is the only strategy that makes me profitable in the long run." He began to publicly invest in Bitcoin in 2021. Despite the fluctuations from US$37,000 to US$15,000, he still insisted on "heavy belief, not gambler-style operation". For the current market, he believes that the bonus period has passed, "the industry has entered the compliance stage, and opportunities are more concentrated in service tracks, such as RWA compliance, airdrop operation, etc."  

He pointed out sharply: "It is difficult for newcomers to get rich quickly, but the growth of funds has promoted the maturity of the ecosystem. If short dramas can lower the entry threshold for novices, they will become an important 'service product'." 

Part III: Audience positioning and content innovation of Web3 short dramas 

1. Audience analysis: from hardcore players to novices outside the circle 

Patrick believes that the core audience of Web3 short dramas is not only the currency circle users, "even people who know nothing about Bitcoin can be attracted by the plot." He mentioned that there are some light science popularization content on overseas platforms, but due to policy restrictions in China, hardcore content occupies the mainstream. Twinkle hopes to break the stereotype of "Web3 = currency speculation" through universal elements such as suspense and emotion.  

Mr. Bai added: "Crypto users have a natural resonance with content. As long as it involves elements such as exchanges and K-lines, it will spread spontaneously. But in order to break the circle, it is necessary to solve the cognitive barriers of novices - such as how to download wallets and register overseas IDs." He suggested that Twinkle launch "zero-based teaching short plays" and incorporate real cases.

2. Content direction: adaptation of real events and character biographies 

For future themes, the two guests agreed: it is necessary to balance entertainment and authenticity. Patrick said that Twinkle's first short play "Black Amber of the Coin Sea Reef" focuses on suspense and crime, and plans to add "Biographies of Cryptocurrency Bigwigs" in the future: "The stories of characters such as Shenyu and Wang Chun have not yet been explored, and their experiences themselves have script value." Mr. Bai proposed focusing on "extreme market events": "Retail investors who bought against the trend during the 312 crash, and rights defenders after the exchange collapsed - these real stories can resonate more." He opposed the blind pursuit of "cool drama" routines: "The aesthetic taste of cryptocurrency users has been upgraded, and crude narratives of getting rich quickly no longer work." Part IV: Industry Trends and Future Outlook 1. Opportunities and Challenges of Web3 Entertainment Patrick pointed out that the core difficulty of Web3 entertainment lies in "how to balance decentralization and content quality." He said frankly: "User creation is ideal, but at this stage, we need to rely on professional teams to control quality." In addition, compliance risks are still a shackle, "Domestic platforms cannot be promoted directly, and must be distributed through official websites and overseas channels." Mr. Bai analyzed from the user's perspective: "When the market is sluggish, the demand for entertainment will rise instead. Short dramas, live broadcasts, and community interactions will become important ways for users to entertain themselves." He predicted that as compliance is promoted, "new career forms such as remote work and on-chain employment will attract more talents from traditional industries to join." 2. Twinkle's ambition: to become the "Netflix + TikTok" of Web3 Patrick positioned Twinkle as a "comprehensive video platform in the Web3 field", which includes both short and fast entertainment content and gradually develops in-depth documentaries. He revealed that the platform has cooperated with well-known directors, and subsequent works will try the narrative method of "combining virtual and real", such as embedding the smart contract interaction scenes of real project parties in the drama.   

Conclusion: Can entertaining narratives open the dimensional wall of Web3?  

From hardcore cryptocurrency speculation to film and television creation, Web3 is looking for a new language to break the circle. "Black Amber: The Reef of the Coin Sea" is not only a test work of Twinkle, but also an innovation of the industry paradigm - it tries to prove that entertaining content can become a bridge connecting the cryptocurrency circle and the general public.  

As Mr. Bai said: "The value of the short play lies in service. It allows outsiders to see the diversity of Web3, and also allows insiders to find a sense of belonging." When technical narratives gradually give way to emotional resonance, Web3 may really move towards the next stop of "popularization".  

Live playback link: https://x.com/i/spaces/1YqGoowjmyEGv

Note: This article is based on the live discussion of the guests and does not constitute investment advice. The market is risky and decisions must be made with caution.