As the U.S. government shutdown continues, now is a good time to step back and examine a key decision by the SEC (U.S. Securities and Exchange Commission).
This decision could impact cryptocurrency innovation, financial advisors, and everyday investors for years to come.
The SEC recently adopted a quiet but landmark shift:
approving common listing standards for cryptocurrency exchange-traded products (ETPs).
This means that
exchanges can list each eligible cryptocurrency ETP without having to submit a separate rulemaking application.
This structural change ends years of uncertainty surrounding the case-by-case review of ETPs. The impact of this development cannot be overstated; it deserves to be ranked among the industry's major breakthroughs, alongside such milestones as the launch of Bitcoin futures on the Chicago Mercantile Exchange (CME) in 2017, Coinbase's listing on Wall Street in 2021, the Ethereum merger in 2022, and the approval of a spot Bitcoin ETF in 2024. The following four reasons determine that this new regulation is a watershed moment for the cryptocurrency industry: 1. Shortened cycle, making new ETPs more feasible Previously, each ETP was required to undergo a lengthy SEC review process, which could take up to 240 days. Under the new regulations, new products that meet the preset standards can be launched in as little as 75 days—a lightning-fast process by regulatory standards. This adjustment reduces uncertainty and holding costs for issuers, which is crucial: launching an ETP requires actual capital and resources, including seed funding, legal/registration fees, listing costs, and ongoing marketing expenses, which accumulate while the application is in limbo. The shortened review cycle makes more strategies economically viable, enriching the ETP product pipeline. It is expected that under this simplified framework, a large number of spot token ETPs will be launched, including not only Bitcoin (BTC) and Ethereum (ETH), but also other cryptocurrencies such as SOL and XRP. For the cryptocurrency industry, long mired in an regulatory impasse, this is undoubtedly the starting gun. 2. Financial advisors can finally include crypto assets in their portfolios. Before now, incorporating cryptocurrencies into traditional investment portfolios faced numerous obstacles. While a handful of Bitcoin and Ethereum funds have emerged in the past two years, many mainstream brokerages and registered investment advisors (RIAs) have remained shunned. A prime example is Vanguard Group, with $10 trillion in assets under management, which has consistently refused to offer clients access to a spot Bitcoin ETF. This conservative stance has left countless investors on the sidelines and left financial advisors with few compliant cryptocurrency allocation options. The SEC's new rules have opened the door for these investors and advisors. With a streamlined listing path for diversified cryptocurrency ETPs, advisors can finally offer clients index-like cryptocurrency exposure through familiar platforms. Within 48 hours of the new rules' release, Grayscale Investments received approval to transform its "Digital Large Cap Fund" into the "Grayscale Crypto 5 Index ETF." Although the product remains on hold, pending final approval, trading will begin soon. This transition allows clients to invest in a basket of the five largest cryptocurrencies by market capitalization. With this type of product, wealth managers can now allocate to cryptocurrencies as easily as they would to an S&P 500 index fund or a gold fund. In effect, the "normalization" of cryptocurrencies in standard brokerage accounts means retirees can now hold digital assets alongside stocks and bonds in their individual retirement accounts (IRAs).
Registered investment advisors (RIAs) can also incorporate cryptocurrencies into their asset rebalancing strategies without complex operational processes or compliance challenges.
3. Regulated ETPs promote the integration of cryptocurrencies and the banking industry
In addition to improving accessibility,this development also deepens the integration of cryptocurrencies and traditional finance.
When digital assets are in regulated product carriers, they can be more powerfully integrated into the existing financial system. JPMorgan Chase, long a cryptocurrency skeptic, recently announced it would accept cryptocurrency ETF shares as collateral for loans, similar to the margin lending model used to secure equity ETFs. As more ETPs become part of standard custody and reporting systems, banks will be more willing to provide loans against these assets. The ability to use cryptocurrency holdings as collateral for borrowing makes cryptocurrencies "active participants" in banking and credit markets.
Today, cryptocurrency is no longer isolated; it is gradually becoming a pillar of the financial system, just like stocks or U.S. Treasury bonds.
4. Clear rules are spurring a new wave of innovation
Perhaps the most noteworthy shift in this evolution is the adjustment of core regulatory philosophy.
After years of uncertainty, U.S. regulators have finally signaled that cryptocurrencies should be integrated into the existing financial system, not excluded from it. SEC Chairman Paul Atkins has launched the "Crypto Initiative," directing the SEC to streamline securities law provisions to pave the way for the market's migration to on-chain. This top-down clarity of purpose has fueled innovation. When businesses have a clear understanding of regulatory boundaries, they can move forward with greater confidence. Already, traditional financial institutions and startups are scrambling to launch products based on the updated rules, ranging from multi-currency index ETPs to experimental interest-bearing token funds. The results of this reform will not only result in the emergence of new ETPs but will also serve as a test of America's competitiveness. In the future, we may see tokenized real estate ETFs or other thematic cryptocurrency products. If the United States establishes relevant rules, innovation will take root here; otherwise, innovation will flow overseas. By rapidly incorporating cryptocurrencies into mainstream financial products and explicitly supporting an "on-chain future," the US government is ensuring that the United States "remains competitive" in the cryptocurrency field and may even regain its leading position. This rule adjustment is one of the most significant changes to the cryptocurrency industry in recent years. This isn't just about ETPs themselves; it's about recognizing cryptocurrencies as legitimate components of modern investment portfolios. For financial advisors, this means the ability to more comprehensively meet their clients' needs; for investors, it brings greater choice and convenience; and for innovators, it signals America's return to the cryptocurrency game. The integration of cryptocurrencies into the everyday financial system has been a long journey, but it has now officially begun—and is accelerating, driven by clear and unambiguous rules. The road to a truly on-chain financial system has been opened, and at least in my opinion, its prospects are worth looking forward to.