Binance is opening the door for traditional financial institutions to enter the crypto market without building their own infrastructure.
The world’s largest cryptocurrency exchange by trading volume has introduced a white-label solution called Crypto-as-a-Service (CaaS), allowing licensed banks, brokerages, and stock exchanges to offer crypto trading and custody under their own brand while relying on Binance’s technology.
The new service is designed to let banks and brokers maintain full control over their branding and customer-facing experience, while Binance handles the operational and technical work behind the scenes.
Institutions gain access to spot and futures markets, liquidity pools, wallet systems, and compliance tools.
This approach enables financial firms to provide digital asset services even if they lack in-house crypto expertise.
Catherine Chen, head of VIP and institutional at Binance, explained:
“Traditional financial institutions face high costs and complexity when building crypto capabilities. The turn-key solution provides ready-made infrastructure to avoid these challenges.”
Clients of the service operate the platform interface, where users log in, trade, and check balances.
Binance takes care of execution, liquidity management, custody solutions, and settlement processes.
Source: Binance
Orders placed by customers can either be matched internally within the institution’s network or routed to Binance’s global order book for optimal execution.
This ensures access to deeper liquidity, tighter spreads, and a wider range of trading pairs.
The platform also provides institutions with tools for client management and operational monitoring.
Dashboards display trading activity, client onboarding data, and asset flows, while firms can segment clients, apply fee markups, and create customised trading experiences.
Source: pixabay
This level of flexibility allows wealth managers and brokers to tailor services to individual clients while maintaining compliance.
Interest from banks and brokers in offering crypto has surged, but many face high costs and regulatory hurdles when building systems from scratch.
Binance’s solution provides a shortcut, letting institutions enter the market without hiring large technical teams or developing complex compliance frameworks internally.
The rollout begins with early access for selected institutions on 30 September 2025, with broader availability planned for the fourth quarter.
Full operational support is expected by the end of 2026.
CaaS combines internalised trading capabilities with access to Binance’s wider liquidity pool.
This hybrid model is designed to lower costs, reduce operational risks, and maintain efficiency.
It also includes built-in compliance safeguards such as know-your-customer (KYC) verification, transaction monitoring, and secure custody, addressing long-standing regulatory concerns in the institutional crypto space.
Source: Binance
Industry observers note that many banks currently provide crypto exposure indirectly through stocks or ETFs.
Binance’s offering gives institutions a more direct route, enabling clients to buy, sell, and manage digital assets on familiar platforms while relying on Binance’s back-end infrastructure.
By offering a ready-to-use infrastructure, Binance positions itself as a key enabler for traditional financial firms seeking to expand into digital assets.
The service could accelerate adoption among banks, brokers, and exchanges, providing a more straightforward path to crypto integration.
Analysts suggest that the product’s success will hinge on Binance demonstrating strong security, operational reliability, and compliance with global regulatory standards.
With this move, Binance signals its aim to be not only a leading retail exchange but also a primary infrastructure provider for institutional participants in the digital asset space.
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