Soccer icon Ronaldinho Gaúcho has become the latest celebrity to enter the cryptocurrency space, unveiling his meme coin Star10 (STAR10) on the BNB Chain on 3 March.
Joining the wave of celebrity-backed tokens, Ronaldinho positioned Star10 as a project rooted in dreams and legacy, offering fans exclusive experiences, signed memorabilia, and access to an AI-powered agent connecting them with football history.
The token's model also allocates 5% of transaction fees to social causes selected by the community.
Star10’s launch saw a meteoric rise, reaching a $397 million market cap within 10 hours, according to Dexscreener data, before falling to $274 million, and a mere $13.5 million at the time of writing.
The price surged from a sub-penny value to $0.38 but has since plunged to $0.1592—mirroring the volatile patterns of typical meme tokens.
Ronaldinho’s STAR10 token debuted today on the BNB Chain, but its launch was quickly overshadowed by a surge of counterfeit tokens aiming to exploit his fanbase.
The tokenomics of Ronaldinho’s STAR10 meme coin raised concerns among investors, particularly due to its insider-heavy allocation—35% of the total supply, with 20% designated for Ronaldinho and 15% for the team, significantly exceeding the typical 5-10% founder allocation in crypto projects.
Despite early security warnings, on-chain analyst The Data Nerd noted that five key insider wallets had not sold any tokens but instead added liquidity to trading pools.
Web3 security firm GoPlus flagged a critical vulnerability, revealing that STAR10’s contract allowed its creator to burn any holder’s tokens at will, effectively jeopardising investor assets.
Blockchain analytics firm Onchainlens also identified a wallet that turned a $29,247 investment into nearly $5 million.
lmk.fun noted that the launch of Ronaldinho’s token was “filled with early snipers.”
Lookonchain further discovered that a wallet associated with STAR10 acquired 12.24% of the total supply with 80 BNB ($50K), later selling 1 million tokens for $270K while retaining a large holding valued at $33.5 million.
Amidst growing scrutiny, the Ronaldinho team responded by revoking the burn function and renouncing ownership, making the contract immutable.
Blockchain security firm SlowMist also confirmed that the project owner has renounced ownership over the token contract.
Binance founder Changpeng Zhao (CZ) echoed concerns over the token’s risks, paradoxically fuelling a price rally above $0.30.
Despite initially surging 150%, STAR10 has since declined, reflecting broader scepticism in the meme coin market.
As regulatory scrutiny intensifies, investors must differentiate between legitimate collectibles and outright scams, warned Anastasija Plotnikova, CEO of blockchain regulatory firm Fideum.
Less than a day after launch, STAR10 faced heavy shorting as traders anticipated a steep decline—driven by lingering scepticism toward celebrity-backed tokens, which often leave fans as exit liquidity.
While the project promised utility through token-based games and future airdrops, its immediate DEX launch and early sniping cast doubt on long-term viability.
Even in the first hours of trading, buyers endured 25% losses.
Another major concern was the concentration of STAR10 holdings.
Analysts estimated that 80% to 86% of the total supply was controlled by a small group of whales—suspected insiders—who aggressively offloaded tokens, pressuring the price downward.
Initially, the team pledged to lock its allocation for 30 days, with an option to extend.
Later, Ronaldinho’s team claimed the liquidity would be locked permanently.
However, this did little to address the influence of early buyers, some of whom may have had prior knowledge of the launch.
Was STAR10 ever a legitimate project, or was it doomed from the start?
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