How does UXLINK break through the social ceiling of Web3 by "holding two things in one"?

Author: Yinghao 

Foreword

SevenX Ventures is pleased to participate in the investment in UXLINK, the world's leading group-based Web3 social platform

We believe that UXLINK starts from the first principles of social interaction and finds a delicate balance at the intersection of the essential laws of broad social interaction and the core concepts of Web3.

SevenX Ventures founding partner Jon said, "UXLINK has a deep insight into the real needs and pain points of Web3 users and project parties, and uses the huge leverage of acquaintances' trust relationship for the chain fission of network effects, superimposed on the inherent incentive mechanism and wealth effect of Web3, to become the group-based Web3 social platform with the fastest network expansion rate, the largest number of high-quality users, and the strongest monetization ability. At the same time, UXLINK takes openness, non-negotiability and modularity as its core concepts, and builds a convenient and easy-to-use development environment for various project parties and developers, so that project parties can deeply and target users. Highly sticky connection, in order to further consolidate the depth of the network and expand the boundaries of the network. Based on the above perspectives, we are optimistic about the asset issuance and trading capabilities that UXLINK has nurtured through social means, becoming a key hub connecting Web3 infrastructure and application scenarios."

UXLINK's Narrative, Products and Achievements

Achievements

UXLINK has achieved great success through the "Link To The "Earn" acquaintance recommendation trust mechanism and the disruptive "Web3 group" bring a new way of user connection and organizational form, forming a unique protocol and data layer, which can give unique value to developers in the Web3 field. As of now, UXLINK has more than 5.7 million registered users, more than 100,000 groups, more than 1 million DAPP daily active users, and more than 300,000 daily active users on the chain. In addition, UXLINK's first quarter airdrop is underway, and plans to cover 10% of the best users, exceeding 550,000 in scale. Narrative and Product UXLINK is committed to leading an integrated social ecosystem that integrates Web3 traffic entrances, social exchanges and infrastructure.

Product Vision Diagram

Product Architecture Diagram

UXLINK's products are divided into three levels

Layer 1: Application Layer

Mainly includes UX Discover and Social DEX two types of applications, support users in the group scene, social to discover, participate in, invest in suitable Crypto projects and assets, and support third-party developers to develop various applications.

Second layer: protocol layer

Mainly includes social protocols based on real-world social relationships, allowing users to truly own social relationships and data, and support developer development. Developers use social relationships to generate high-quality growth and personalized user services, such as AI algorithms, recommendations, group formation, just like developing mini programs in WeChat social relationships and developing Facebook Market Place in FACEBOOK. Social data can effectively solve the problem of data islands that are prevalent in the Web3 world.

Third layer: Social Liquidity Layer

Planning: It is a user-sovereign, lower-level infrastructure that allows social relationships and data to be assetized and flow, and can support users and developers to safely transfer their own social assets in different public chains and different Dapps.

Both the second and third layers can become unique and effective infrastructure for developers.

The essence of UXLINK in our eyes

Real social

UXLINK is the migration and deepening of real social relationships and scenarios, and it has been innovated in combination with the essence of Web3.

UXLINK focuses on acquaintance relationships, which is actually a simulation of the social status of the real world. In the real world, although there are one-way relationships (such as chasing stars, paying attention, etc.), this cannot be called a "social relationship, so there is no "one-way social interaction" in the real world. Social interaction in the real world is bidirectional, and the subject and the object are connected by some form of intersection, which can be communication, working together or cooperation, etc.

Acquaintance social interaction is the most important form of real social interaction. Most of the interactive behaviors mentioned above are completed with acquaintances in a person's life. This is because acquaintances have a trust relationship based on direct/indirect endorsement, and this trust relationship is a necessary condition for behaviors such as recommendations and transactions. At the same time, acquaintance social interaction can naturally transition from 1 to 1 to many to many, groups, etc., and it is easier to evolve from a single line to a three-dimensional form, which also has the basis for network effects.

In other social scenarios, such as stranger social interaction or social media, non-acquaintance relationships can also be transformed into acquaintance relationships. Stranger social interaction is the lever for acquaintance social interaction to expand network effects. The "group" scenario provided by UXLINK is very suitable for completing this transformation process.

The core technology of acquaintance social networking is frequency and density. If we look closely at the DAU and MAU ratios of global social products, we will find that WhtasAPP, Facebook and Instagram are at the top. These products are all focused on acquaintance social networking. The more acquaintances there are, the higher the frequency of use. High-frequency scenarios can even drive low-frequency scenarios.

Based on these thoughts, when we deduce the proposition of "what kind of social products will be established", we will find that UXLINK's two paths can respond to this question well. The first is to follow the trend, that is, to make social networking in the real world online, and to create unique interactive forms and functions through special online organizational forms. In this regard, TG is currently a subset of WeChat (WeChat also has functions such as Moments and Video Accounts), but the group functions are exactly the same. The second is to create new scenarios, such as matching, puzzles, dating, etc. The answer given by UXLINK is: it provides all the scenarios needed to play with Web3.

Trust Network

Based on the nature of real social interaction, the bottom layer of UXLINK is actually a data production machine.

UXLINK has formed several types of data through the mining and migration of real social relationships: acquaintance-acquaintance, acquaintance-stranger; person-group, person-network, person-project, person-asset, and high-order data with more complex cross-references on these types of metadata. In the first stage, data is generated as metadata through the above-mentioned types of network nodes. In the second stage, metadata itself has the ability to recreate data, that is, the self-growth of data itself.

In a non-closed-loop social network, the core experience of users is largely determined by data, that is, what kind of objects users interact with, what kind of information they obtain, what kind of assets are distributed and recommended, etc. The data returned by users after interaction will further optimize the data model. Therefore, UXLINK's data machine can maximize the core experience of users in existing scenarios.

Based on huge and high-quality data, UXLINK's network will gradually grow from an acquaintance network to a trust network.

In a scenario of heavy assets and financial behavior, users' trust in the relationship network is very important. Trust brings a sense of security, which makes users choose to stay in the network and continue to interact with the network: make money once, twice, and three times, and users will always choose UXLINK. UNLINK has nurtured an endogenous "confidence" in the acquaintance network and continuously raised the threshold of the confidence. In the long run, users will have great loyalty to UXLINK.

After forming a trust network, UXLINK provides users and developers with a set of high-confidence picking mechanisms. The main scenario of UXLINK is to bridge users and various project parties with diversified token incentive models. Users are afraid of being "cut leeks" or "reverse wool" by project parties, and project parties are also afraid of obtaining a large number of fake users and low-quality users. We have to admit that many token incentive models currently have strong Ponzi properties. For this reason, UXLINK has realized the separation and coupling of the trust network and the Ponzi economy, using a high-confidence network to undertake Ponzi, providing the greatest mutual trust environment for users and projects.

Assets and Finance

After this round of bull market, one of the clear signs given by the industry is: One of the core footholds of Web3 is the "silent" penetration of assets and finance, as well as the catalysis of fragmented speculation, gaming and profit-making behaviors. In other words: assets and finance are the must-win areas for Web3 applications, and any application must be deeply conceived around assets, finance and users.

On the asset side, UXLINK has three layers of imagination.

The first is the activation of transactions of existing assets. For the first time, acquaintance relationships have been established on a large scale in Web3, which is a "new relationship." Combining UXLINK's full set of tools (such as UX Growth) and its transformation of TG's native scenarios (such as Social DEX), UXLINK has fully activated the trading of existing assets and increased the frequency of asset turnover through the three handles of new relationships, new scenarios and new tools.

The second is the issuance and circulation of new assets. There are two levels of pushing up assets by massive projects. The first level is the number of assets, and the second level is the type of assets. In this round of bull market, we have seen a wide range of new assets, not only new narratives & hot spots, but also new standards such as inscriptions, runes, and picture coins. As a network rooted in TG, UXLINK can perfectly undertake the issuance of new assets, allowing various projects to drive operations at different stages of their life cycle through assets. UXLINK has increased the flow rate of assets through the three links of new assets, new channels and new operations.

The third is the inclusiveness of assets. As mentioned above, UXLINK does not restrict the type of assets, and its trading scenarios can occur outside the scenarios. Therefore, UXLINK can carry different types of assets such as tokens, NFTs, and even points, which reduces the threshold for asset access.

On the financial side, in addition to the above-mentioned asset transactions, behavioral money-making is also an important dimension of UXLINK's imagination space. Users interact with different objects in the UXLINK ecosystem, which can be called "interaction" or "contribution". Users continue to contribute their social relationships, their attention, their trust, and their data. The core scenario of UXLINK is to financialize contributions, so that users become the actual beneficiaries of contribution behaviors, rather than the platform itself.

It is worth mentioning that after the attributes of assets and finance are consolidated, economies of scale are needed as a lever to amplify them, and the reverse side of the network effect happens to be economies of scale. The asset efficiency brought by UXLINK's acquaintance network is to some extent much higher than that of marketplaces and even exchanges. We look forward to this day.

Connector

As its name suggests, UXLINK is also a super connector, playing the role of Hub in two closed loops.

The first is the small closed loop, namely user-product-developer. UXLINK has effectively linked these three through its product stack, meeting the underlying real needs of users and developers, and has formed a healthy user product community after continuous consolidation.

The second is the large closed loop, namely infrastructure-traffic-application. UXLINK has the potential to effectively close the two major camps of Web3: infrastructure and applications through traffic through its three-layer structure of Layer/chain-Protocal/protocol-Dapp/application combined with an invisible trust network.

Today, when the Web3 market is slightly "fragmented", we expect UXLINK to become the glue and connector of the industry through these two levels of closed loops.

UXLINK's advantages and potential

S-level team and first principles

UXLINK is a typical configuration of an S-level founder leading an S-level team. The team has been in the Internet industry for several years and has extremely solid experience in production research, growth, operation and financing, and has operated social products with more than 100 million users. After embracing Web3, the team has demonstrated amazing iteration capabilities: not only has it quickly learned the concepts, technical frameworks and token economy of Web3, but it has also found a new positioning and entry angle for UXLINK without being limited to the exploration of pioneers. At the same time, the team continues to release strong execution and resource integration capabilities, and can deliver products, implement large-scale campaigns and connect with massive cooperation in a short period of time, all of which are due to the team's sufficient front-line entrepreneurial experience.

Another advantage of the UXLINK team is that everything starts from the first principles and has a strong independent thinking ability. When the team conceives each product feature, it starts with actual user needs, and then appropriately looks for the connection point with Web3, avoiding the lack of PMF caused by pseudo-demands.

The establishment of core resources and the potential for monopoly

The acquaintance relationship network is a core resource in any new paradigm of the Internet scenario, and there is also an opportunity for Web3 to reshape it.

A person will feel uncomfortable if he does not check WeChat for five minutes, and a Web3 practitioner will feel anxious if he does not check TG for half an hour. This is because our threshold for acquaintance relationships has been raised to the top by the mobile Internet. As long as we lose contact with the acquaintance network for a short time, we will have a serious withdrawal reaction. When the acquaintance network is formed, individuals have no right to choose to join or leave this network-as long as they leave this network, they will face being abandoned. This is the objective monopoly of the acquaintance network.

As the first Web3 social product that deeply cultivates acquaintance relationships, UXLINK is building an acquaintance network at a very fast speed and has achieved a phased lead. It can be imagined that if the builder of the Web3 acquaintance network is UXLINK, it will have the potential to monopolize this core resource.

The objective monopoly of the acquaintance network will further extend to the scene definition right and resource pricing right: the main scenes attached to this network will be portrayed by UXLINK; any commercial flow in this network will also be priced by it, because the demand and stickiness of the supply side, demand side and users for this network will become stronger and stronger.

On the other hand, products with first-mover advantages will also have an objective monopoly on the user's mind and habits to a certain extent, especially when UXLINK superimposes the wealth effect on the basis of acquaintance relationships. Users will gradually feel that they can continue to participate in good projects, invest in good projects, and make money in the UXLINk ecosystem, and project parties will gradually find that they can quickly and efficiently promote activities, acquire users, and distribute assets in the UXLINK ecosystem.

Self-reinforcing acquaintance network and brand

Let's review Metcalfe's Law again: the more users a network has, the greater the value of the entire network and each user in the network. That is: the value of a network is equal to the square of the number of nodes in the network, and the value of the network is proportional to the square of the number of users connected to the network.

This is the charm of social networks - it has a continuous positive self-reinforcing effect. However, this positive self-reinforcing effect requires the network to reach a certain density and break through the "critical point". At present, we cannot conclude whether UXLINK has broken through this social network critical point, but there is no doubt that it is on the way to this critical point quickly.

On the brand side, the same thing is happening. UXLINK is continuously strengthening its "quality assurance" in the minds of users and project parties through in-depth cooperation with the best project parties in the industry + using the most scientific method to select high-quality real users' flywheel, and realizing the self-reinforcement of brand power.

When the pendulum of Web3 applications swings to the midpoint

From the perspective of industry observation, the Web3 industry has been exploring large-scale applications for many years. If we borrow the "pendulum theory", the pendulum of application developers has been swinging between "halal" and "pragmatic".

"Halal" developers take the native concept of Web3/blockchain/cryptocurrency as the development program, emphasizing the values ​​of decentralization as much as possible, maximum chaining, data ownership, and no need for deployment. On this basis, they broke the application development framework of many Web2 eras and created a batch of halal applications. The other side of halal applications is that they are completely from the perspective of developers, which leads to the PMF of such applications always being in a situation where there is rice but no cooking. In addition to participating in incentive activities, users have no interest in their practical value. But applications are ultimately used by users rather than developers, which is the problem faced by halal.

"Pragmatic" developers often regard "What exactly does blockchain/cryptocurrency bring to this type of application?" as the most important question in the development and conception stage. Many practical developers will choose "innovative token incentive model" as the answer to this question. But when developers focus most of their attention on the token incentive model, many applications become a mechanical combination of "Web2 application + token". At the same time, users' attention is also attracted by the single point of token incentive, making this type of application a Ponzi scheme, and it is difficult to maintain vitality after the economic model is under pressure and projects with greater return potential emerge.

In contrast, UXLINK adopts the narrative context and product concept of "holding both ends and using the middle", which has stronger scalability and unlimited ceiling. UXLINK not only integrates development concepts such as decentralization, non-deployable, and modularization into its protocol system from the perspective of developers, creating a highly free and extremely smooth development environment for developers; it also provides users with the use scenario of Web3 native acquaintance social networking, and allows users to fully enjoy the two layers of incentives: native incentives within the UXLINK application and exogenous incentives from a large number of cooperative projects.

It is precisely this "middle" value that makes UXLINK sufficiently scarce, and finds a flexible area between the "halal school" and the "pragmatic school", allowing developers and users to intersect in a more harmonious way, and explore the real feasible path of large-scale applications together through the "do, use, and experience" method.