Source: Crypto Unfiltered, compiled by Shaw Jinse Finance. "You're such an idiot...you should have taken your profits!" If no one has yelled that at you yet, trust me—it will happen sooner or later. Every cryptocurrency trader has heard it. And the worst part? Sometimes they're right. I learned this the hard way. During my first bull run, I watched my portfolio soar...and then plummet 90% because I foolishly thought I could ride it all the way to the top. There was no exit plan, no discipline, only blind greed. Funny thing: everyone tells you when to buy. But no one tells you when to sell. Selling is the dirty secret of cryptocurrency—the part no one wants to talk about because it's not sexy enough. But this is also the difference between a lucrative return and a crushing loss.

I spent months researching how to sell cryptocurrencies at their all-time highs (ATHs). It wasn't a pinpoint sell at the top, nor was it a magical operation, but it was enough to lock in life-changing profits while others were waiting for "one more leg up."
This is the ultimate strategy I learned from that debacle. Why Everyone Loses at the Top Every cryptocurrency bull run follows the same plot. The script never changes, only the characters. 99% of people either lose everything or barely break even. Very few actually profit. Why? Because cryptocurrency is nothing more than amplified human emotions. Fear, greed, and the fear of missing out (FOMO)—these emotions are identical to every bubble in history, except that crypto bubbles unfold in months, not decades. If you don't understand this, you'll be fooled. You buy at the top because you "don't want to miss out." You hold onto junk coins because you "believe in the team." You refuse to sell because you think "this is just the beginning."
And then—poof, it’s gone. You’ve spent another portion of your assets, and learned another lesson in human psychology.

Market Cycle Primer: The Laws Never Deceive
The price of Bitcoin—and, by extension, every cryptoasset—doesn’t fluctuate randomly, but in cycles.
Bull run → euphoria → crash → despair → repeat.
This cycle isn't mechanical. It's emotional. It moves like a crowd, over and over again. And no matter how many times people get burned, they'll always line up to go through it again.
The secret isn't to perfectly predict every move. That's impossible. The secret is to recognize the structure and exploit it systematically to profit. The Best Time to Buy Altcoins If you truly want a 100x return, it won't come from Bitcoin, or even Ethereum, but from altcoins. But here's the key: you don't buy altcoins when they're soaring. You buy them when they're at their lowest point. Buy them when they're at their lowest point. Buy them when no one is buying them, when everyone is mocking them, and when Twitter is abuzz with hate. That's when you sow. That's when you lay out your strategy. Because when the cycle turns and altcoins start to surge, they don't just double or quintuple. They could go up a hundredfold, five hundredfold, sometimes even a thousandfold. This is a life-changing opportunity. But only if you have the courage to buy in at this critical moment.
Remember the old saying: "When there's blood in the streets, buy, even if it's your own."

The Emotional Trap
The harsh truth is: even if you understand how the cycles work, if you don't control your emotions, you'll still lose.
Cryptocurrencies punish greed and "fear of missing out" (FOMO) more harshly than anything else. Without a system, you'll: Refuse to sell when you're up 10x because you want a 50x return; Panic sell when you're down 60% because you think it'll go to zero; Justify holding onto junk tokens because you're "already invested." Knowledge alone isn't enough; you need rules. The ATH Selling Rule: This is the precise framework I built after nearly losing everything the first time. These rules will keep me from being a laughing stock at the end of the next cycle. Rule 1: Profits Are Your Paycheck: Think of profits as a paycheck, not a lottery ticket. You wouldn't go to work, get a paycheck, and then blow it all at the casino. So why treat your cryptocurrency earnings like play money? Value your money. Take regular profits. Cash out when it makes sense. Don't fool yourself into thinking you're just playing in Las Vegas. The fastest way to lose money in crypto is to forget that the money in your portfolio is real. Rule 2: Buy on expectations, sell on news. This rule is old, but it never fails. Markets run on expectations. Even before good news comes out, the market is already hyping it up. This means that by the time the news is released, the market movement is already over. News of a token going public? The price is already inflated. Partnership news? Smart investors bought in weeks ago. New feature news? Time to sell, don't buy. Don't be the one showing up after the party is over. Don't be the one buying at the top. Arrive early. Leave when the crowds gather. Rule 3: Would you buy it today? This one is brutal, but effective. Look at every coin in your portfolio and ask yourself a simple question: "If I didn't already own this coin, would I buy it today?" If the answer is no, sell it. Humans tend to make excuses for bad decisions. We hold worthless shitcoins simply because we “don’t want to lock in losses.” We even make up excuses like, “It’s already down so much, it can only go up.”
Stop kidding yourself. If you wouldn’t buy it now, you shouldn’t hold it now.
That’s it.
Rule 4: Jackpot Betting Checklist
If you’re trying to catch the real “killer”—the tokens that can multiply your wealth—here’s the checklist I always run:
Upside Potential—Is its ceiling truly high compared to other projects in the same industry?
Major Shareholders/VCs—Are the right people backing it, or is it just retail hype?
Roadmap and Team—Are they actually building a product, or are they just tweeting about it?
Coming soon to be listed on a CEX—nothing boosts liquidity like a new listing, and news alone can significantly drive up prices.
When a token meets these criteria, I double down on it. Not blindly following the hype or chasing overheated memes, but investing in projects with true asymmetric advantages.
Selling at a profit ≠ missing out
What no one here tells you: selling at a profit doesn't mean you "missed out."
Every bull run, people kick themselves because they sold too early. They made 5x, not 20x. They cashed out at $80, when the high was $120.
Who cares? You made money. You took profits. You beat 99% of the market. No one goes bankrupt taking profits, but everyone goes bankrupt waiting for the "perfect" top. Why this matters even more in 2025 The next bull market will be unforgiving. The market is bigger, the players are smarter, and the liquidity is deeper. Retail investors are still blind, but the big players are smarter. This means your only real advantage lies in your discipline. In the rules you stick to when greed whispers in your ear. Because the truth is: crypto doesn't reward gamblers. It rewards those who stand when the music stops.
Final Words
I once lost 90% of my net worth because I didn't take profits quickly enough. I'll never do that again. That mistake was costly, but it taught me the principles I live by today.
If you treat crypto like a paycheck, if you respect the cycles, if you sell when it makes sense, not when you're comfortable—you can walk away with life-changing gains, while most retail investors lose a ton.
A bull market isn't your reward. It's a test. Your reward is the profits you make.