Coinbase is stepping deeper into traditional finance with a move that blends crypto philosophy with mainstream payments.
The company is preparing to roll out the ”Coinbase One Card“, a new credit card created in partnership with American Express and fintech firm Cardless.
The card is set to debut across the United States in the autumn of 2025 and promises up to 4% cashback in bitcoin for eligible users.
Unlike most crypto-linked cards focused solely on rewards, Coinbase is using symbolism to make a statement about where finance began—and where it’s heading.
At first glance, the Coinbase One Amex card looks sleek and modern, but its design carries deep meaning.
It’s etched with data taken from the Genesis Block—the very first block mined on the Bitcoin network by Satoshi Nakamoto on 3 January 2009.
That single block launched Bitcoin’s blockchain and marked the beginning of a decentralised financial system that challenged the traditional banking world.
The hexadecimal code engraved on the card comes directly from that original block, a digital signature written into history.
Hidden within that block was a line from a Times newspaper headline: “Chancellor on brink of second bailout for banks.”
Nakamoto included it both as a timestamp and a statement—a pointed critique of the 2008 financial crisis and centralised monetary control.
Even the card’s name, Coinbase, is a nod to Bitcoin’s foundation.
In blockchain terminology, a “coinbase transaction” is the first transaction in every new block, through which new bitcoin is created.
By embedding this reference into the product, Coinbase ties its brand to Bitcoin’s creation process, emphasising its roots in financial sovereignty and decentralisation.
The Coinbase One Card will not be open to everyone.
Only subscribers to “Coinbase One”, the company’s premium membership programme, will be eligible to apply.
This membership already offers benefits such as zero trading fees, priority customer support and enhanced staking rewards.
For cardholders, rewards can reach up to 4% cashback in bitcoin, depending on their asset holdings within Coinbase.
The bitcoin earned will automatically appear in users’ Coinbase accounts, providing an integrated experience for those already managing their digital assets on the platform.
The card will be issued by First Electronic Bank and powered by American Express’s global payments network, though American Express will not handle cryptocurrency custody or direct digital transactions.
Coinbase will manage the crypto rewards and wallet integration through its app.
Coinbase describes the new card as a way to “make crypto more practical for everyday spending.”
Users will be able to manage their accounts, view transactions and track bitcoin rewards directly through the Coinbase app.
Purchases will be rewarded in bitcoin rather than traditional cashback or loyalty points—a shift designed to normalise crypto use in daily life.
Cardholders will also enjoy standard American Express benefits such as exclusive offers and event access.
The Coinbase One Card will have no foreign transaction fees and can be repaid via a linked bank account or with crypto held on the Coinbase platform.
While the concept of crypto cashback is not new, Coinbase’s positioning is unique.
Competitors such as Gemini already offer cards with up to 3% crypto cashback across multiple digital assets, including ether and stablecoins.
However, Coinbase’s offering is designed to appeal to a specific audience—those who see Bitcoin not just as an investment, but as an idea.
By focusing on Bitcoin’s symbolism and heritage, Coinbase aims to attract users who identify with the cryptocurrency’s founding message of financial freedom and resistance to centralised banking.
The Coinbase One Card marks one of the most notable collaborations between a major credit card network and a crypto-native firm.
American Express confirmed its role in the partnership in June 2025, a move that signals growing comfort among traditional financial players with digital assets.
As Coinbase continues to expand its financial services portfolio, the company is positioning itself as a bridge between the conventional banking world and the emerging digital economy.
For Bitcoin enthusiasts, the Coinbase One Amex card is more than a payment tool—it’s a physical reminder of the moment that started
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