Non-financial RWAs are driven by both economic and cultural factors

On August 8th, the Securities Times published an article titled "[Trend of the Times] Non-financial RWAs: A Breakthrough in the Digitization of Real-World Assets," published on page A006 of the Securities Times print edition and its official website. The article defined "non-financial RWAs" as "non-standard assets" that have not entered the mainstream financial system but possess value in the real economy and daily consumption, such as ginseng, tea, artwork, vintage wine, and brand equity. The article also noted that non-financial RWAs have the potential to reshape market and social organization, transforming consumers from mere "buyers" into brand co-creators, price witnesses, and community governance participants, thereby promoting the deepening of Web3's transition from finance to society.

1. Non-financial RWA: Not only a technology, but also a relationship revolution

The article points out that non-financial RWA is different from the traditional financialization path:

• It draws value directly from the real economy rather than relying on the repackaging of financial derivatives;

• Using tools such as digital title confirmation and on-chain circulation to give assets new vitality;

• All Things Flower, a Web3 wine brand with mulberry purple wine as its core product, has transformed this concept into a viable business model and created a "dual-track" non-financial RWA mechanism.

  1. Consumers participate in AI-generated NFT wine labels - containers of multiple stories

  • Every consumer who purchases Mulberry Purple Wine can use AI tools to participate in generating a unique NFT wine label;

  • These wine labels are not only a digital expression of the brand story, but also a carrier of the consumer's personal story - behind each AI-generated NFT wine label, there is a consumer's emotion, a memory, and a creativity;

  • More importantly, these wine labels carry the mission of inheriting the national mulberry culture and the digital Silk Road culture, allowing traditional culture to enter the global vision through digital form and form a cross-regional cultural resonance.

    

  2. Brand NFT - the anchor of co-governance

  • Brand NFT not only has collection value, but also gives holders the right to participate in brand co-governance (DAO governance);

  • Holders can participate in new product development, product pricing, market strategy and other decisions;

  

  III. Three major characteristics of non-financial RWA

  Compared with financial RWA, this non-financial RWA based on consumption scenarios and cultural assets has three major characteristics:

  • More down-to-earth: consumption is participation, with low threshold and easy to spread;

  • More sticky: dual binding of economy and culture to form a long-term community;

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