Doodles has unveiled an ambitious animation project slated for release this summer, helmed by Burnt Toast and brought to life by the creative minds at Golden Wolf, Doodles' internal studio.
Titled "Dullsville and The Doodleverse," this animation venture promises to blend Doodles' signature style with a groundbreaking cinematic experience.
Central to this project are three music videos under Doodles Records featuring tracks from Pharrell Williams and other notable artists such as Lil Wayne and Coi Leray, who will also lend their voices to characters in the film.
Expect more big names to be announced soon.
Beyond its musical and animated elements, the initiative, dubbed "Project Gray," will evolve into a multi-platform journey, spanning live events, partnerships, exclusive merchandise, and digital collecting experiences.
Kicking off early this summer, the campaign will crescendo at the Toronto International Film Festival with the premiere of the film, followed by a global rollout.
Doodles CEO Julian Holguin shared on X (formerly known as Twitter) that this project marks the culmination of discussions held two years ago with major animation studios, aiming to transform Doodles' IP into a global entertainment phenomenon.
Ingri Erlingsson, founder of Golden Wolf, expressed that:
"Today is not only a pivotal moment for Doodles, but also for Golden Wolf! For the past decade we've worked with some of the biggest IP in the world, from Minions to DuckTales, Spiderman to Powerpuff Girls (…) but today's announcement celebrates our inaugural foray into long-form animation; something that myself and the team have wanted to do for a long time and a big part of why we joined forces with Doodles!"
For an exclusive glimpse into the making of"Project Gray" and "Dullsville and The Doodleverse," an immersive gallery experience unfolded at Ideal Glass Studios in New York City on 4 April, exclusively accessible to OG Doodles holders.