The rise of Moonshot: the evolution of exchanges and wallets

Author: Daniel Li

Meme coin trading platform Moonshot has recently emerged as a dark horse. With its user-friendly design and convenient trading process, it has quickly gained market recognition and is known as the "Little Binance". It is effectively solving the "last mile" problem in Meme token trading. Compared with traditional centralized exchanges (CEX), Moonshot's design is more friendly to new users. It not only supports traditional on-chain recharge methods, but also supports fiat currency recharge, including credit cards, Paypal and Apple Pay options, which greatly reduces the entry threshold for novice users.

The rise of Moonshot marks that the evolution of wallet applications is challenging the dominance of CEX. Convenient platforms like Moonshot built with the "strict selection mode" and Taobao-style applications similar to "DEXX" will further simplify the user's trading experience. Compared with the complex asset listing and market value preparation required by CEX, Moonshot can quickly list various Meme coins and quickly meet the needs of retail investors. This flexibility not only brings exposure opportunities to emerging projects, but also promotes the market activity of Meme tokens. Although CEX has a deep security infrastructure, it is relatively lagging in responding to market demand quickly, which is exactly the opportunity that Moonshot has seized.

As more and more investors recognize the potential of such innovative platforms, more easy-to-use on-chain applications with similar models may emerge in the future, making crypto trading more open, flexible and diverse. Moonshot's success may just be the beginning. In the future, the crypto application market will be further enriched, bringing tangible market opportunities and potential benefits to more users.

01 Moonshot drives a new round of wealth creation effect for Memecoin

Internet culture and Meme have always occupied a pivotal position in the cryptocurrency market. Although Meme coins often make it difficult for most investors to benefit from them due to their high-risk characteristics, and instead face significant losses, their inherent traffic characteristics have become an indispensable part of the development of public chains. Therefore, even if the value investment in the Meme market becomes increasingly unreliable, its traffic has never decreased. Whenever a bull market comes, the newly emerged MemeCoin always becomes the focus of market discussion.

The emergence of Pump.fun has pushed the Meme market to a new peak. As the world's largest Meme launch platform, Pump.fun gives users the ability to deploy and issue tokens without development experience and at a very low cost (0.02 SOL), leading the Meme coin field into a new era of "all-people issuing coins". In this context, can latecomers still get a share of this field? The emergence of Moonshot provides us with a new way to participate.

The Moonshot mentioned here is not the Meme launch platform launched by DEXScreener, but the Meme trading app incubated by Alliance DAO, the incubation team of Pump.fun. Moonshot is an app on the App Store that supports the direct purchase and sale of Memecoin using legal currency. Since its launch in mid-July this year, Moonshot has quickly become the core force driving a new round of wealth growth in the Memecoin market. The emergence of Moonshot has broken the technical barriers of the Memecoin market and opened a new chapter of "all-people coin investment". Through the Moonshot platform, users can easily use common payment methods such as Apple Pay, credit cards, and PayPal to purchase Memecoin, which not only lowers the entry threshold of cryptocurrency, but also allows Web 2 users who are not familiar with blockchain to step into the Web 3 field and appreciate the unique charm of the crypto market.

Soon after Moonshot went online, it witnessed the rise of multiple MemeCoins one after another. Among them, the surge in MOODENG was particularly eye-catching. MOODENG landed on the Moonshot exchange on September 24, 2024, quickly attracting widespread attention from the market and achieving an astonishing price surge in a short period of time, with the highest increase reaching 100 times. This feat not only caused MOODENG's market value to soar from approximately US$100 million to US$300 million, but also brought massive trading volume and user growth to the Moonshot platform. In just a few days after MOODENG went online, Moonshot's daily trading users surged from 396 to 3,458, and daily trading fees also soared from approximately US$3,681 to US$24,000.

In addition to MOODENG, Moonshot has also witnessed several outstanding MemeCoins, such as SPX6900 and AI Meme Coin GOAT. SPX6900 had a market value of less than 30 million US dollars when it landed on Moonshot, but in just one month, its market value soared to 900 million US dollars. The market value of the recently highly anticipated AI Meme Coin GOAT token also soared from less than 40 million US dollars to 500 million US dollars after landing on Moonshot. These cases once again prove Moonshot's excellent "currency listing effect". Many meme project parties have begun to compete to be listed on the Moonshot exchange, which has also injected new vitality and opportunities into the Meme market.

02 Easy to deposit and withdraw: Moonshot becomes the crypto artifact of the younger generation

As a MemeCion trading platform that has rapidly risen in just half a year, Moonshot's success is not only due to the launch of popular meme coins, but also because it has a deep understanding of the market's demand dynamics. The launch of Pump.fun set off a wave of universal coin issuance, but the emergence of a large number of low-quality tokens quickly saturated the meme market. Investors began to hope to find a platform that can provide quick access to the market, follow hot spots and lower the threshold for trading. It is in this context that Moonshot was born, meeting the needs of young users and becoming a leader in market innovation.

User-friendly design concept: minimalist UI and quick start

Moonshot abandons the complex operation process of traditional cryptocurrency trading platforms in design, with a minimalist UI and easy-to-use experience as the core, greatly reducing the user's usage threshold. Traditional crypto trading platforms often require users to be familiar with technical operations such as private key management and gas fee settings, and these complexities make many novices discouraged. Moonshot eliminates users' technical anxiety by simplifying the process, allowing users to focus on trading and investment.

In the registration process, Moonshot only requires users to register an account via email, and further supports Face ID and Touch ID authentication, which is convenient and fast. At the same time, the system will automatically generate a wallet address, without the need for users to set up and manage it themselves, simplifying the experience for novices. In addition, Moonshot also adopts a clear and concise interface layout, which is very suitable for mobile users to operate, reducing the complexity of operation and allowing young users to enter the crypto market effortlessly. Through a friendly operation interface and smooth experience, Moonshot not only enhances user stickiness, but also expands the potential audience of the market.

Multiple fiat currency deposits and low transaction costs: lowering the threshold for newcomers

For new users who want to enter the crypto market from traditional finance, fiat currency deposit channels and transaction costs are key considerations. Moonshot is the first to support multiple fiat currency deposit methods such as Apple Pay, credit cards and PayPal. Users can purchase Meme coins directly on the App Store, becoming the world's first application that supports Apple Pay to directly trade Meme coins. This design not only simplifies the conversion process from fiat currency to cryptocurrency, but also eliminates the tedious steps of account creation and KYC verification, allowing users to quickly and conveniently start crypto transactions.

In addition, Moonshot supports deposits of SOL and USDC crypto assets on the Solana chain, further expanding the deposit options for Web2 and Web3 users. This flexible deposit method and low transaction cost design are particularly attractive to young high-frequency trading users, who can trade freely without incurring high gas fees, thereby greatly reducing capital pressure and improving transaction efficiency. Moonshot is now available on the App Store in more than 130 countries. With its simple and efficient user experience, it has paved the way for traditional financial users to enter the crypto market and injected new vitality into the expansion and liquidity growth of the crypto market.

Sharp market sense: fast listing and preferred token mechanism

Moonshot has demonstrated strong market sensitivity in its token listing strategy and is able to quickly capture market hotspots. Compared with the cumbersome review process of traditional exchanges, Moonshot's listing process is more flexible and efficient. Although the specific listing standards have not yet been fully disclosed, it is understood that Moonshot will give priority to MEME tokens with a trading volume of US$1 million within 24 hours. Project parties can submit information such as project name, code, contract address and creation time to apply for whitelisting. At present, Moonshot has successfully launched highly-watched MEME coins such as WIF, POPCAT, GOAT, SPX and MOODENG.

This agile listing mechanism enables Moonshot to quickly identify potential value tokens in the market. While other large trading platforms are still dealing with complex token listing processes, Moonshot has been able to list first, allowing users to trade some popular tokens on Moonshot before they are listed on large exchanges. This strategy of seizing market hotspots has quickly earned Moonshot a good reputation among young users.

Strengthening social interaction: innovative recommendation reward mechanism

In order to increase user engagement and sociality, Moonshot introduced a novel recommendation reward mechanism. Each time a user successfully recommends a friend, he or she can earn 50% of all transaction fees, and the referee can receive up to $100 worth of MEME coins from the MEME reward pool provided by a third-party sponsor as a reward. This model not only makes communication between users more frequent, but also promotes the user growth of the platform in a positive way. Through the social reward mechanism, Moonshot has effectively increased the activity of the platform and gradually formed a social investment community.

For the younger generation, the recommendation reward mechanism not only increases the fun of social interaction, but also encourages users to participate in sharing, forming spontaneous word-of-mouth communication. Moonshot uses this interactive model to build a social community ecosystem, where users can not only obtain investment information, but also share trading experiences, thus achieving the symbiotic development of the community and the platform.

03 Moonshot: Focusing on the innovative force in the Meme segment

Against the backdrop of increasingly fierce competition in the crypto market, the strategies of major trading platforms in selecting tokens have changed significantly. No longer relying solely on market popularity, these platforms have begun to comprehensively consider the potential value that tokens bring to them, and are particularly cautious in the selection of MEME coins. This strategy has created unique development opportunities for Moonshot, which focuses on the Meme market, and has enabled it to rise rapidly in this market segment.

The short-term explosiveness and timeliness of Meme coins often make it difficult for large exchanges to respond quickly to market hotspots. This has led to a significant split between large exchanges and small projects. Due to their large size, large exchanges are difficult to adjust flexibly, and listing assets requires cumbersome processes such as complex research, market-making preparation, and publicity design. In contrast, Moonshot, with its small but sophisticated characteristics, focuses on the Meme market and provides retail users with a more flexible and rapid entry channel. For young people who want to quickly accumulate wealth in the crypto market, Moonshot is not only a trading platform, but also a convenient channel to the Web3 world.

As an innovative application that seamlessly combines fiat currency payment with Meme coin transactions, Moonshot significantly lowers the technical threshold for users and creates an efficient and convenient trading model. This design especially attracts Web2 users who are not familiar with blockchain technology, helping them to easily step into the Web3 world. Moonshot quickly won the favor of a large number of new users by combining decentralized finance (DeFi) with centralized exchanges (CEX) to meet users' growing demand for transparency, security, and control.

In addition, the development of Moonshot has also triggered discussions about whether mobile wallets will replace CEX. Although early wallet applications only had basic trading functions, the technical level and market environment at that time were not enough to shake the dominance of CEX. Today, Moonshot fills the gap in the market in the form of its "evolved wallet". It not only retains the operational convenience of CEX, but also has an efficient coin listing mechanism and low transaction costs, thus meeting users' needs for flexibility and rapid response.

In the future, easy-to-use applications like Moonshot will continue to emerge, which may further erode the market share of centralized exchanges CEX. With the continued development and intensified competition in the Meme coin market, Moonshot will continue to leverage its unique advantages to provide users with better services and experience and consolidate its position in this market segment. This innovation not only brings users a convenient trading experience, but also injects new vitality into the Meme market and promotes the healthy development of the entire crypto ecosystem.