The Trump crypto empire keeps expanding. A new SEC filing dated June 3 shows that Yorkville America Digital, in partnership with Trump Media & Technology Group (TMTG), is pushing for a Truth Social Bitcoin ETF to be listed on NYSE Arca. This move plants Trump’s name directly into the U.S. Bitcoin ETF scene already dominated by Wall Street heavyweights like BlackRock and Fidelity.
The proposed ETF aims to track spot Bitcoin prices, with Foris DAX Trust Company as the custodian behind Crypto.com—listed as the fund’s custodian. The filing doesn’t mention a ticker or management fee yet, but insiders expect branding alone could make this ETF a magnet for retail interest in the MAGA crowd.
Vincent Liu, CIO at Kronos Research agrees and states:
"A Trump-branded ETF introduces a completely new demographic into Bitcoin markets, politically motivated and potentially less price-sensitive than traditional investors. If these are first-time Bitcoin ETF buyers with a buy-and-hold mindset, we could see unusual retail inflows and short-term volatility around price movements."
The play is part of a broader strategy from Trump Media, which already signed agreements in April with Yorkville and Crypto.com to roll out a line of "Made in America" crypto ETFs. This Truth Social ETF joins a growing portfolio of Trump-linked Web3 initiatives—from NFTs and memecoins to tokenized platforms and mining companies.
It’s also politically charged. Trump, now the Republican frontrunner, has shifted from calling Bitcoin a "scam" to actively embracing the space—welcoming miners, promising to "protect your crypto," and now backing products that profit from crypto’s rise.
The SEC’s initial response deadline is 45 days from filing, but could stretch out to early 2026 due to extension windows. Yorkville will also need to submit an S-1 to spell out operational plans and investor disclosures before launch is even possible.
Meanwhile, Trump Media’s broader crypto ambitions don’t stop at ETFs. CEO Devin Nunes recently teased crypto wallet integration into Truth+, the group's streaming service, and a utility token tied to subscription payments and digital content.
For now, the market watches. If approved, the Truth Social Bitcoin ETF would become the first politically branded Bitcoin fund blurring lines between finance, politics, and culture even further.
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