WLFI Launches Second Airdrop for USD1 Users

World Liberty Financial (WLFI), the cryptocurrency venture associated with U.S. President Donald Trump, is handing out a $1.2 million token airdrop targeting early users of its USD1 stablecoin.

This campaign marks the second time the Trump-linked firm has rewarded its loyal community, underscoring how populist-style giveaways are becoming a signature tactic in the former president’s digital-asset empire.

In total, WLFI will be distributing a total of 8.4 million WLFI tokens as part of its USD1 Points Program, a loyalty initiative launched two months ago to promote adoption of its U.S., dollar-backed stablecoin.

The program, which launched in August, encouraged users to earn points by trading USD1 pairs or maintaining stablecoin balances on selected partner exchanges.

Eligible users earned points by trading USD1 pairs and maintaining qualifying balances on partner exchanges. The airdrop will take place across six major platforms — Gate.io, KuCoin, LBank, HTX Global, Flipster, and MEXC — with each exchange setting its own criteria for rewards.

“This is only the beginning,” WLFI said in an announcement on X, signaling that future campaigns would include DeFi integrations, new partner exchanges, and expanded reward mechanics.

The giveaway follows an earlier round of incentives earlier this year, which rewarded USD1 adopters for maintaining balances and trading activity. Together, the two campaigns highlight a clear pattern: World Liberty is using token rewards not just to build liquidity — but to build loyalty.

Airdrops as Populist Strategy

Critics say the giveaways amount to a politically charged marketing tactic, aimed at strengthening the Trump-aligned brand within crypto circles. Supporters see it differently — as an innovative way to decentralize economic participation and bring ordinary investors into the world of digital finance.

In either case, the strategy appears to be working. WLFI has become one of the more recognizable politically affiliated tokens in circulation, while USD1 — the stablecoin issued by World Liberty and custodied by BitGo — now ranks as the fifth-largest stablecoin globally with a $2.94 billion market cap, according to CoinMarketCap.

Earlier this year, Eric Trump confirmed that Abu Dhabi–based investment group MGX will use the stablecoin to settle its $2 billion investment in Binance, marking one of the first institutional transactions conducted in USD1.

Despite the hype, WLFI’s market performance has been volatile. The token trades at $0.14, down nearly 70% from its $0.46 all-time high in September — a reminder that while the giveaways create buzz, they don’t always translate to price stability.

Trump’s Crypto Windfall Draws Political Scrutiny

The renewed airdrop also brings fresh attention to Trump’s growing personal stake in the crypto sector. A Financial Times report estimated that the Trump family’s digital-asset ventures have generated more than $1 billion in pre-tax profits over the past year — with World Liberty Financial at the center of that windfall.

According to Trump’s June financial disclosure, he earned $57.4 million in income from World Liberty alone. Following a major token unlock, the family’s stake reportedly ballooned to around $5 billion, with $550 million earned from WLFI this year.

Their other ventures have also been lucrative: the Official Trump (TRUMP) and Official Melania Meme (MELANIA) tokens brought in a combined $427 million, while the USD1 stablecoin generated another $42 million since April.

But not everyone is celebrating. Lawmakers on Capitol Hill have expressed growing concern over the intersection of political influence and crypto wealth, questioning whether the Trump family’s financial interests in World Liberty could pose ethical or policy conflicts.

The Politics of “Free Money”

To critics, WLFI’s latest airdrop looks less like a community reward and more like a political signal — one that blurs the line between economic empowerment and voter outreach. Supporters, however, argue that the initiative democratizes access to wealth creation and represents a new frontier in digital loyalty economics.

Either way, the campaign reinforces Trump’s reputation as a master of populist spectacle — leveraging tokenomics instead of rallies to galvanize his base.

Here at Coinlive, we believe World Liberty’s latest airdrop captures a defining tension of the modern crypto era: the merging of financial incentive with political allegiance. On one hand, rewarding users builds community engagement and lowers barriers to participation. On the other, it weaponizes blockchain as a loyalty tool — transforming tokens into instruments of influence.

As crypto adoption grows, this experiment in “tokenized populism” will test how far political figures can stretch decentralization to serve their own narratives. Whether it’s empowerment or manipulation may depend less on technology — and more on who’s holding the private keys.