Trump Media Launches Truth-Branded Token, Signaling A Deeper Push Into Crypto

Trump Media has officially announced plans to introduce a Truth-branded utility token and a digital wallet, according to a recent filing with the U.S. Securities and Exchange Commission (SEC).

This marks the first appearance of the project in public financial disclosures after months of teasing what the token is and what it could be used for.

As it was previously teased, the proposed utility token will be part of the rewards program integrated into a "Truth digital wallet." 

During its initial release, the token will be used to pay for Truth+subscriptions, with plans to later integrate it into the wider utility within the Truth ecosystem.

The company’s language hints at blockchain infrastructure behind the new asset, even if it stops short of explicitly calling it a cryptocurrency.

This initiative highlights Trump Media’s deeper push into the world of digital assets. The company has already made significant moves, including an allocation of $2 billion to Bitcoin and Bitcoin-related securities, making it one of the top five public holders of BTC worldwide.

Earlier, it secured $2.4 billion in a private placement round, with $1 billion now listed as restricted collateral for convertible notes.

Trump Media's fintech division, Truth.Fi has also filed with the SEC for several crypto ETFs, spanning Bitcoin, Ethereum, and a “Crypto Blue Chip” index. Meanwhile, its fintech division, Truth.Fi, is preparing additional blockchain-focused financial products.

Financial reports show Trump Media recently achieved its first positive operating cash flow, though it still posted a net $20 million loss, citing expenses related to stock-based compensation and 2024’s high-profile SPAC merger.

CEO Devin Nunes has framed the company’s crypto strategy as a safeguard against what he characterizes as discrimination and censorship from traditional financial institutions.

The company’s crypto ambitions reflect broader political and personal trends. New campaign finance records reveal that the crypto sector has donated over $26 million to Donald Trump’s 2025 campaign, with contributions from prominent firms and investors like Blockchain.com, Gemini Trust, and the Winklevoss twins.

Trump’s own digital asset holdings comprise a significant portion of his net worth, with Bloomberg estimating TMTG stock alone at $2.2 billion out of his $6.6 billion fortune, plus substantial gains from additional crypto investments.

Reports also indicate that nearly 70 Trump-aligned officials and nominees hold crypto or blockchain assets, with investments ranging from modest amounts to over $120 million, showcasing how digital assets have become a central pillar both for Trump Media and the former president’s broader financial profile.