TMTG Partners with Crypto.com and Yorkville on ‘Made in America’ Crypto ETF Launch

Trump Media & Technology Group Corp. (TMTG), the media company largely owned by President Donald Trump, has entered the exchange-traded fund (ETF) market, marking a strategic expansion into financial services.

In partnership with Crypto.com and Yorkville America Digital, TMTG will launch its financial products under the Truth.Fi brand.

The ETFs and exchange-traded products (ETPs) will blend digital assets with US-based securities, focusing on sectors such as energy and technology, all aligned with an “America-First” investment strategy.

Pending regulatory approval, these products are expected to launch later this year through Crypto.com’s US broker-dealer subsidiary, Foris Capital US LLC.

This agreement follows a memorandum of understanding signed earlier in March and signals TMTG's first significant foray into financial services, expanding beyond its social media platform Truth Social, its streaming service Truth+, and fintech division Truth.Fi.

TMTG CEO Devin Nunes highlighted the strategic value of the partnership in helping the company achieve its financial ambitions.

Nunes remarked:

“This agreement is a major step forward in diversifying TMTG into financial services and digital assets. We’re gratified to work with great partners, Crypto.com and Yorkville America Digital, and look forward to bringing ETFs to the market for investors who believe both the American economy and digital assets are poised for tremendous growth.”

Kris Marszalek, co-founder and CEO of Crypto.com, emphasized that the collaboration merges decentralised digital assets with traditional financial markets, aligning with TMTG’s broader vision.

Marszalek explained:

“Crypto.com is the leading platform to bridge crypto and traditional finance, and this agreement is a testament to those capabilities.”

Yorkville CEO Troy Rillo echoed this, noting that the funds will mirror an “America-First” strategy:

“This partnership gives the Trump Media ETFs global distribution powered by the Crypto.com platform. It’s a win for Trump Media, Crypto.com, CRO, and Yorkville America Digital.”

Crypto Platforms Bridge the Gap With Traditional Finance

Trump Media plans to roll out a series of separately managed accounts (SMAs) alongside its ETFs, aiming to capture the growing institutional and retail demand for digital assets in regulated formats.

With an investment of up to $250 million from internal capital held by Charles Schwab, the initiative seeks to position Trump Media as a key player in the evolving financial services sector.

This move highlights how politically aligned ventures are leveraging digital tools to enter and disrupt traditional financial markets.

By integrating digital assets with an "America First" investment philosophy, the fund suite not only makes a statement but also taps into investor sentiment, offering thematic exposure aligned with broader political and economic values.

This strategy underscores the growing role of crypto infrastructure in reshaping financial services, with platforms like Crypto.com taking on distribution functions typically held by traditional brokerages.

As a result, new distribution channels are emerging that bypass established financial institutions altogether.

Short-Selling Allegations Continue to Shadow Trump Media

TMTG remains embroiled in a controversy surrounding short-selling activity.

The company recently requested that the US Securities and Exchange Commission (SEC) investigate a significant short position in its stock held by European hedge fund Qube Research & Technologies.

In a disclosure to Germany’s federal gazette, Bundesanzeiger, Qube revealed a $105 million short position in Trump Media shares.

In response, TMTG submitted a memo to the SEC on 17 April, raising concerns about potentially "suspicious activity" tied to the position.

The memo further suggested the possibility of illegal naked short selling, a practice prohibited in US financial markets.

TMTG has called for an immediate investigation and requested that regulators share their findings with the company and relevant enforcement agencies.

The memo stated:

“We urge you to immediately investigate this suspicious trading and report your findings back to TMTG and any relevant civil and criminal authorities.”

However, Qube has defended its position, stating that its trading activities are driven by a quantitative model and do not reflect a specific view on the company’s fundamentals.

White House spokesperson Anna Kelly in an emailed statement:

“There are no conflicts of interest.”

Amidst this, questions continue to swirl regarding potential conflicts of interest due to Trump’s majority stake in the media firm.