Visa has introduced a new Stablecoins Advisory Practice aimed at helping banks, fintechs, merchants, and enterprises explore and implement stablecoin strategies.
Housed within Visa Consulting & Analytics, the initiative provides training, market analysis, technology support, and guidance on sizing use cases for organisations considering stablecoin adoption.
The practice is designed to assist organisations in assessing market fit, developing strategies, and integrating stablecoins into existing payment workflows.
Early clients include Navy Federal Credit Union, Pathward, and VyStar Credit Union, which are evaluating stablecoins for payments and operational processes.
Claudio Di Nella, Visa’s European head of Consulting & Analytics, said:
“Across Europe, stablecoins are driving payment innovation and enabling new digital flows. Our new dedicated Advisory Practice is designed to bring practical insights and tailored recommendations for our clients to unlock growth and stay ahead, including the adoption and implementation of robust stablecoin and digital asset solutions.”
Visa’s own stablecoin operations are already expanding.
As of 30 November, the company reported a $3.5 billion annualised run rate in stablecoin settlements.
This builds on pilots using Circle’s USDC in 2023 and over 130 stablecoin-linked card programmes across 40 countries.
The firm is also exploring stablecoin-based cross-border payouts via Visa Direct, allowing businesses to pre-fund transfers and send funds directly to users’ wallets.
The total stablecoin market has surpassed $300 billion, and regulatory clarity, such as the GENIUS Act signed in July, has encouraged further growth.
Market projections are optimistic, with Citi estimating the market could reach $1.9 trillion by 2030 in a base scenario, potentially up to $4 trillion in a bullish case, while Standard Chartered forecasts $2 trillion by 2028.
For traditional banks, Visa’s advisory services could help streamline operations by combining fiat and stablecoins to enable faster, lower-cost settlements.
Svyatoslav Garal, global head of payments at Wirex, said,
“Wirex has been working with stablecoins long before they became a buzzword, and today they sit at the core of our payments proposition. Visa is supporting us as we scale this globally, bringing an independent, data-driven lens that has sharpened our stablecoin strategy and is helping us deliver innovative, secure payment solutions that create real value for consumers.”
For fintech startups, especially in Asia, stablecoins offer opportunities to streamline operations while managing crypto volatility.
Companies can fund payroll wallets with fiat or stablecoins, convert liquidity through treasury systems, and disburse funds instantly to employee wallets.
Employees can then hold stablecoins or convert to local currencies, with pilot programmes often starting with small, international groups before scaling.
Integration with neo-banking apps can further support adoption.
To manage price fluctuations, companies may implement hybrid models that convert stablecoins to local currency upon receipt, offer real-time liquidity, or optimise idle payroll funds through high-yield networks.
These measures aim to combine efficiency with risk management in payroll and other operational functions.
Visa’s move aligns with wider trends in traditional finance.
Major banks, including JPMorgan, are experimenting with tokenised deposits for faster settlements, while payment firms increasingly integrate stablecoins to enable quicker, more cost-effective transfers.
The advisory practice leverages Visa’s global network of consultants, data scientists, and product specialists to help clients adopt these new payment models without disrupting existing systems.
By providing structured support in market analysis, strategy development, and technology enablement, Visa is positioning itself at the forefront of stablecoin adoption in the financial services sector, helping both large institutions and agile fintechs navigate this rapidly expanding market.
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