Written by: Haotian
Recently, @Balance_Fun launched a Key Node sales event for the upcoming TGE. I won’t go into details about the rights and interests of node holders, investment returns, and the necessity of participation. I mainly want to talk about what the Balance project does? Why did a16z make two heavy bets on investment? How to link the web2 "playmate" platform with the web3 game industry, etc.?
1) Balance is a blockchain game experience platform launched by the E-PAL game playmate platform. In the web2 world, playmates have become a huge market. Users look for people to improve their game skills, find people to socialize and improve their game experience, etc. In the end, these people come together to produce a platform scale effect, becoming a potential audience and brand reputation amplifier for other game developers and operators, thereby showing greater economic and commercial value attributes.
In other words, users in the companion game market are naturally "online earners" who are familiar with various points, growth incentives and other gameplay methods. They can naturally become potential incremental users of web3 games and Tokenomics, and can be said to have mass adoption attributes.
Balance is E-PAL's cross-web2 and web3 gaps, and a web3 Native game service platform tailored for blockchain. With the millions of users of the E-PAL "companion game" platform, any game application and service linked to the game service platform can find good commercial value, including cultivating early loyal users for them, establishing early game communities, and building a free and open player trading market.
2) YGG (Yield Guild Games) is a DAO game guild organization. In the last cycle, the GameFi craze that relied on the Play-to-Earn mode of earning money while playing was still fresh in everyone's memory. YGG's former glory and market performance are also obvious to all.
YGG's operating logic is also very simple. Based on the player library of the game guild, it invests in some web3 game NFTs and other related assets, and then generates a positive business flywheel through core asset leasing, $YGG token incentives, etc., and finally makes it a web3 game traffic entry platform and early game community incubator full of imagination.
Personally, I think that Balance's market and brand positioning are very similar to YGG, and to some extent even better than YGG. Whether in terms of its global user scale, product and service coverage, and business imagination space, it is more outstanding. However, YGG has stepped on the big wind of NFT, GameFI, and the metaverse, while Balance is still waiting for the wind to come. Moreover, a16z, which invested in YGG at the beginning, has reaped a lot of rewards. Now a16z has made two heavy bets on Balance, and its intentions and ambitions are self-evident. Although the game track is mediocre most of the time, there may be a phenomenal game that will explode the market. This is the highlight moment that platforms like Balance are waiting for. 3) As far as I know, many platforms, including @Orbiter_Finance cross-chain bridge, @carv_official game identity data protocol platform, @sophon RPC node service platform, etc., have adopted the strategy of node sales. Node sales themselves are also the result of web3 platforms tokenomics their own commercial prospects.
Based on this, we can achieve the goals of rapid financing, binding core users, and forming a community of interests. It can be understood as an "internal public sale" before TGE, which is suitable for projects with clear business closed-loop paths and a certain accumulation of potential users and market resources.
Balance has accumulated $30M in financing, and its investment institutions are also top-level in the industry such as a16z and Galaxy Interactive. Its platform has 12 million registered users and more than two million daily active users. It has established cooperation with more than 80 web3 game companies and supports more than 180 games, etc.
Obviously, it is these solid operation and maintenance data and growth that gave birth to this node sales plan and the subsequent TGE. As for what kind of answer sheet can be delivered and what height the secondary market can reach, it depends on when the game track will lead the main bull market uptrend?
JinseFinance
Bankless
Cointelegraph